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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Snapchat is the world’s 13th most-popular social media platform.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. Learn about promotions or discounts.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. If you want to promote products on Pinterest, you need to know what your audience can afford. 45% of social users in the U.S.

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The Top Twitter Updates You Need to Know: October 2020

Hootsuite

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. And that will also help you leverage your Twitter marketing strategy.

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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. Enter the number “2020” in cell A1. Put your 2020 total traffic, leads, or sales numbers in cell B1.

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