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Navigating social media marketing in an election year

Sprout Social

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change.

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

That way you can make the best decisions when it comes to your social media marketing strategy. million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). Five of the top 10 most-followed Instagram accounts (as of Jan 2020) are owned by women. Cristiano Ronaldo. Ariana Grande.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Snapchat is the world’s 13th most-popular social media platform.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

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How to start and grow a social media marketing agency

Sprout Social

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Modern agencies offer services that include creative, strategic and tactical support across social channels. The same goes for creating your social media marketing agency.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.