Remove 2020 Remove Promotion Remove User-Generated
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Social media advocacy: How to promote a cause in 2025

Hootsuite

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. You need an audience of politically active, informed social media users. The user with the third-most influence had only 513.

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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. KFC was limiting the promotion. This is due to the generation effect. Create scarcity. It’s not hard.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

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The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Hubspot Marketing

They're the new generation of celebrities but are more relatable and accessible than their predecessors. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences. Finally, 24% say it incentivizes user-generated content. Don't believe me?

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

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How to use landing page sales funnels to convert more visitors

Unbounce

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Sales conversion : Turning leads, trial users, or freemium users into paying customers. March 14, 2024.