Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content.

Gen Z 117

Gen Z Millennials Retail Price 117

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 92

Gen Z Millennials Law User-Generated 92

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Advertising. This can either be branded with your name or be topic-based.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Sounds interesting! Insane, isn’t it? Snap generated $1.13

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs. 89% of U.S.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. For instance, these two platforms have large communities of online gamers.

Social Media Marketing 108

Social Media Marketing Non-Profit User-Generated Transform 108

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Millennials ranked Instagram as their favorite social media app in 2022. Source ) Brand Adoption 32.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 3 and 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. One-off posts are now recognised merely as advertising rather than influencer marketing.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Set Up

FEBRUARY 16, 2022

Two years into the pandemic, brands decided to go maskless and approach this year’s Super Bowl with humor, celebrities, and, most importantly, nostalgia - a favorite marketing strategy as of late. And this year’s battle is over whether or not the Bowl belonged to Gen X or Millennials.

Millennials 52

Millennials Advertising Advertisers Branding 52

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Social media helps businesses enhance lead generation efforts by increasing brand awareness, fostering engagement, and driving website traffic. Create targeted ads. Explore Ads.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Neil Patel

JANUARY 20, 2022

In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. One of the top benefits of advertising on social media is you are able to target specific audiences with your ads.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Hootsuite

DECEMBER 15, 2021

According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views). Advertising on TikTok is hotter than ever. That’s a lot of time to be advertised to.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Sprout Social

APRIL 29, 2021

Up to one in three consumers will use social media to learn about or discover new products, brands or services. Information, opinions and conversations about your brand will exist on social media whether you choose to acknowledge them or not. Take action: Connect with your ideal audience with social media advertising.

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. as of August 2021. It had a 0.6%

Shoppers 113

Shoppers Retail Finance User-Generated 113

Neil Patel

OCTOBER 14, 2021

This can be great for fashion and food brands. I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. Many businesses typically start advertising their Black Friday deals about a week in advance.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. marketers plan to use Instagram for their influencer campaigns in 2021.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 118

Advertising Advertisers Food Gen Z 118

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Martech

MAY 13, 2022

QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Why marketers should care about mobile marketing.

Transform 117

Transform Gen Z Shoppers Retail 117

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Ideally, brands will work with a seasoned TikTok agency that can help them ensure both parties are protected. #2 1 The same goes for affiliates. 3 In turn, affiliates can earn a commission.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Martech

AUGUST 25, 2021

There’s nothing new about that — so why are so many people suddenly talking about the importance of community to brands, including B2B brands, and the rise of new C-suite role, the Chief Community Officer? The latest shiny object or something brands need to put on their roadmap? It’s nothing new.

Transform 144

Transform Retail Marketing Marketers 144

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

AUGUST 21, 2023

A YouTube description should be fun and demonstrate your brand's personality with a unique voice. Unlike traditional forms of advertising, this is an opportunity for you to instill creativity and humor into your content. Use this template to invite them to join you on your journey as you grow your brand. Add your personality.

Millennials 98

Millennials Real Estate SEO Product 98

Hubspot Marketing

SEPTEMBER 28, 2022

How Brands Should Use the Creator Economy. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. For years, content creators on YouTube have made money via ad revenue from video advertisements. In-stream video ads.

Gen Z 86

Gen Z Influencer Marketing Entertainment Marketing 86

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 For more stats, see the following articles: Stats roundup: the impact of Covid-19 on ecommerce.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145