Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Breaking down your marketing budget.

SEO 122

SEO B2C CMO Digital Marketing 122

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Litmus

DECEMBER 22, 2020

Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges. October: Planning for 2021. Getting ready to jump ship to a new ESP in 2021? Technology and tactics.

Shipping 74

Shipping B2C CMO eBook 74

AWeber

DECEMBER 19, 2022

What/why : As of September 2021, any emails you send to people who use Apple Mail are subject to Apple Mail Privacy Protection (MPP). Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. What does that mean?

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertisers Advertising 52

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 111

Customer CMO Customer Journey Non-Profit 111

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Transform 111

Transform Marketers Marketing CMO 111

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We In 2021 they implemented an ESG bonus for executives. Mastercard took steps to align internal ESG goals with employee performance.

Advertising 117

Advertising Advertisers Marketers Marketing 117

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. ThinkWithGoogle) The employment of market research analysts is projected to grow 19% from 2021 to 2031. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

AUGUST 24, 2023

Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. The company has 26% of ridesharing’s U.S. market share, to Uber’s 74%, according to Bloomberg Second Measure.

Real Estate 98

Real Estate Retail eCommerce Advertising 98

AWeber

DECEMBER 19, 2022

What/why : As of September 2021, any emails you send to people who use Apple Mail are subject to Apple Mail Privacy Protection (MPP). Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. What does that mean?

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

The CMO Survey

SEPTEMBER 27, 2023

Actions related to abortion (+580%), firearms (+227%), and climate-related issues (+70%) had the largest increases since 2021 as these hot-button societal issues have intensified in the last few years. B2B (which favor LinkedIn and company blogs) and B2C (which favor Instagram and Facebook) companies use influencers differently.

CMO 288

CMO Transform Customer Acquisition B2C 288

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. B2C Product and Service companies reported the highest levels (32.1% The hardest hit sectors were B2C Services (12.3%). companies, 94.5% of whom are VP-level or higher.

Transform 130

Transform CMO B2C Digital Marketing 130

Set Up

SEPTEMBER 26, 2023

Since the learnings stop at 2021, there is so much that is missing that a creative team can offer through conceptualization and strategy. Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection.

Market Trends 59

Market Trends Health Transform Marketers 59

Econsultancy

DECEMBER 13, 2021

2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52