SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Backlinko

JUNE 4, 2024

trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98 billion 2021 $870.71 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 billion 37.9%

eCommerce 102

eCommerce Gen Z Shipping Retail 102

Hubspot Marketing

DECEMBER 13, 2023

2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 105

Gen Z B2C User-Generated SEO 105

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Source: 25 Direct Mail Trends for 2021. in 2020, the bulk of that was focused on B2C campaigns. Source: Dunkin’Shop.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required. Accept digital innovation. Dior’s entry into the Metaverse should inspire everyone.

Branding 138

Branding Fashion Gen Z B2C 138

Litmus

SEPTEMBER 14, 2022

In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. (And B2C newsletter examples.

Gen Z 93

Gen Z B2C Non-Profit eCommerce 93

Hubspot Marketing

MARCH 14, 2023

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. seconds over the past two decades.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. TikTok for Business launched in 2021 to help brands build awareness. TikTok has a much more casual ethos, and generating videos for the site typically requires fewer production costs. .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Welcome Software

MARCH 11, 2022

An established B2B company, for example, is likely to find success sharing content like case studies and long-form blog posts on owned and shared media, whereas a small B2C startup will probably have more success using paid influencer marketing. Gen Z customers, on the other hand, are typically on TikTok.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Welcome Software

JULY 13, 2022

billion in 2021. Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. For content alignment and management, DXPs have equally broad applications in B2C, B2B and B2E contexts. The DXP product market had a total value of $10.11 for the forecast period.

Transform 40

Transform Gen Z Millennials B2C 40

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. just picked up a scott foil 20(2021). 2021 is already a vast improvement over 2020, with TGIF favorite #Dinosaurs headed to @disneyplus : [link]. B2C: Business To Consumer. Gen-Z social media acronyms. Social media acronyms for emotions. NBD: No Big Deal.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Econsultancy

DECEMBER 13, 2021

2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. billion this 2021 festive season.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

MAY 27, 2025

After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021. That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category.

Gen Z 112

Gen Z Branding Price Retail 112