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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Planning your budget is simple: What are your goals and what tactics do you need to reach them? Step 2: Determine Your 2021 Marketing Goals. Don’t overcomplicate things.

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13 Amazing Examples of Brands on Social Media in 2021

Marketing Insider Group

Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. The Best Brands on Social Media Today.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. We also found that 20% of marketers have already pivoted due to the potential recession.