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In 2022, 51% of B2Cmarketersplan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2Cmarketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.
When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing.
Let’s talk about content marketing. How’s it doing in 2021? Content marketing continues to flourish for one very simple reason: it’s what the people want. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021.
2023 is just around the corner and now is the perfect time to prepare your strategic marketingplan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketingplan?
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About this Data: These insights are based on data aggregated from 130,000+ HubSpot customers globally between July 2021 and September 2022. 3 Marketing Data Themes We Saw in 2022 2022 Web Traffic Struggled to Outpace 2021 In 2021, much of the world was still reopening following the worst of the pandemic.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2Cmarketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’splan to use content to reach their consumers. Content Marketing Institute.
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According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. From segmented to personalized. From company values to customer values.
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(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketersplan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.
Consider this: From May 1, 2021 to the end of the following January, more than 23,500 companies bought RMN ads, per MediaRadar. They have become foundational to integrated marketingplans,” said one advertiser interviewed in the study. Retailers must clearly prove media networks’ value with useful, tangible data for metrics.
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Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. 96% of B2Cmarketers and 91% of B2B marketers use Facebook. Marketers can reach a total potential audience of 2.249 billion users through Facebook. There are 250 million Facebook Shops worldwide. are females.
This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketingplan, they’re not going to provide a great return. For B2C brands : 12 p.m. Facebook Groups.
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