Hubspot Marketing

FEBRUARY 21, 2023

About this Data: These insights are based on data aggregated from 130,000+ HubSpot customers globally between July 2021 and September 2022. 3 Marketing Data Themes We Saw in 2022 2022 Web Traffic Struggled to Outpace 2021 In 2021, much of the world was still reopening following the worst of the pandemic.

Marketers 115

Marketers Marketing B2C Entertainment 115

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

SEPTEMBER 6, 2021

Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next.

Marketers 136

Marketers Marketing B2C Price 136

Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. From segmented to personalized. From company values to customer values.

CMO 111

CMO Transform B2C Marketers 111

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways. Analyze Results Regularly.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Email marketing is another must-have channel – with an ROI of 4,200%. Source: Semrush.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

FEBRUARY 1, 2023

Consider this: From May 1, 2021 to the end of the following January, more than 23,500 companies bought RMN ads, per MediaRadar. They have become foundational to integrated marketing plans,” said one advertiser interviewed in the study. Retailers must clearly prove media networks’ value with useful, tangible data for metrics.

Retail 111

Retail Branding Advertising Advertisers 111

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. and How will social media marketing help achieve them? And that social segment is key.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

SocialPilot

JANUARY 16, 2024

Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. 96% of B2C marketers and 91% of B2B marketers use Facebook. Marketers can reach a total potential audience of 2.249 billion users through Facebook. There are 250 million Facebook Shops worldwide. are females.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

OCTOBER 5, 2022

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. In his mainstage keynote, CEO Alex Atzberger categorized the main elements in the struggle as uncertainty, complexity and inertia.

Transform 111

Transform Marketers Marketing CMO 111

Hootsuite

JANUARY 6, 2020

This is one of the most important Facebook marketing tips for using the platform successfully: Always have a clear idea of exactly who you are trying to reach. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. For B2C brands : 12 p.m. Facebook Groups.

Marketers 145

Marketers Marketing User-Generated Entertainment 145

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex.

Customer 111

Customer CMO Customer Journey Non-Profit 111

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Marketing Plans for 2021 and Beyond. You’ve worked a lot, you advised a lot of companies on their go-to-market approach. B2C Marketing and the Gaming Boom.

CMO 52

CMO Tentpole B2C Retail 52

Lusha

NOVEMBER 15, 2021

Oof, our condolences to all the writers out there… What’s more, 74% of businesses in a 2021 survey say video content marketing gives them better ROI than simple static images. But if it’s so rewarding, why are some B2B marketers still not seeing results from their video marketing strategy?

Video Marketing 52

Video Marketing Marketers Marketing Energy 52

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52