SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” million users.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 124

Gen Z Product User-Generated Millennials 124

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 138

Influencer Marketing Gen Z Millennials Price 138

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2021, 13.8 In 2019, 16.5

Gen Z 119

Gen Z Millennials Marketing Marketers 119

Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 114

Gen Z Branding Law Transform 114

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat has over 306 million daily active users. That’s on any average day—a year over year improvement from 2021’s 249 million. billion internet users in total—so 1.4%

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021.

Gen Z 113

Gen Z B2C User-Generated Branding 113

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

JULY 29, 2022

In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. In fact, almost 75,000 donations were made within the app in support of various organizations and causes in 2021. Championing user-generated content.

Market Trends 129

Market Trends Gen Z Non-Profit User-Generated 129

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 92

Gen Z Millennials Law User-Generated 92

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 124

Branding Gen Z User-Generated Shoppers 124

Hubspot Marketing

OCTOBER 3, 2022

The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. HubSpot Blog ).

Gen Z 127

Gen Z Influencer Marketing Education Marketing 127

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Branding 107

Branding Gen Z Fashion User-Generated 107

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 115

Non-Profit Gen Z Millennials User-Generated 115

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. lukettrotman.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 72

Gen Z Marketing Strategy Millennials User-Generated 72

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021.

Gen Z 90

Gen Z B2C User-Generated Branding 90

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. Music and audio library – Add music from Facebook’s library or use audio used and/or generated by other users. Some are created by Facebook while others are made by users. TikTok favors a younger audience, mostly Gen-Z.

Gen Z 107

Gen Z User-Generated Place Branding 107

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion users in 2023.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers. Public Engagements per Post.

Finance 127

Finance Gen Z User-Generated Analytics 127

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Read more here.

Gen Z 108

Gen Z Transform Price User-Generated 108

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. User-generated content.

Gen Z 108

Gen Z User-Generated Shoppers Real Estate 108

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. As of December 2021, the platform boasts over 7.5 Marketing on Twitch is in its early stages, but that doesn’t mean that brands haven’t already started jumping on the channel to raise awareness for their business.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 billion in revenue in 2021.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139