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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Gen Z 122
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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Make It Work for Your B2B Organization.

Shoppers 145
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5 simple ways to increase online sales through social media

Sprout Social

Paid : Conversion rate, return on ad spend (RoAS), cost per conversion. Marketers who are diligent about tagging outbound content have the ability to conduct more granular analysis. Posted by River Island on Saturday, October 23, 2021. TravisKauth) May 6, 2021. — macy gracie (@mgstoked) May 6, 2021.

Transform 145
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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience.

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How to use Instagram for B2B marketing

Sprout Social

There are tons of creative B2B marketers that you can turn to for inspiration as you build your strategy. Conversational marketing platform Drift produces five different podcasts that cover everything from the art of business conversations to operational excellence. Instagram is the place to B2B.

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Study: The Most Popular Sales Funnel Software in The World (2021), by Market Share

Markinblog

All data sourced from the BuiltWith Web Technology Usage Report , looking at the popular technologies in the sales funnel software industry, with data correct as of July 30th, 2021. Number of Employees: 450+ (2021). coming from The United Kingdom while Australia comes third place with 5.0%. Summary of Our Key Findings.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 trillion in sales in 2023.