Marketing Insider Group

JUNE 15, 2020

We are now up to over 8,000 different Marketing Technology (MarTech) applications, up from the year before (7,000+). What happened to the long-expected consolidation, what do you think the second half 2020/2021 results will show, and will we finally see consolidation in MarTech solutions?

Transform 135

Transform Law Marketing Marketers 135

Martech

JANUARY 3, 2022

At the end of 2021, more than 250,000 LinkedIn users in the US and nearly 600,000 worldwide included “marketing operations” in their profiles. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content.

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

verse.ai

APRIL 22, 2025

For example, Airbnb vs. VRBO: In early 2021, Airbnb significantly decreased their ad spend. Task management: AI saves your team time and effort on low-effort tasks such as CRM updates. Average touchpoints needed per deal As mentioned earlier, the right technology investments are key during an inflationary period.

CRM 59

CRM Health Communications New Technology 59

Bannerflow

APRIL 27, 2020

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. And a scramble is underway to ‘own’ the advertising space these new habits present.

Advertising 89

Advertising Advertisers Gen Z Place 89

Duct Tape Marketing

DECEMBER 29, 2021

Topics I cover: [2:05] Reflecting on the trends I predicted for 2021. [2:14] Unravel complexity scale smartly, and learn more about how you can transform your customer's experience with a HubSpot CRM platform @ hubspot.com. 2:14] Paying attention becomes a survival mechanism. [2:48] 2:48] Everything gets smaller. [3:06

Marketing 99

Marketing Marketers Market Trends Transform 99

Econsultancy

DECEMBER 16, 2021

New customers, new competition and new technology abound, with pandemic uncertainty still front of mind. Key for retailers will be navigating supply chain issues, and weathering the impact of any new Covid restrictions by forging strong customer relationships across digital channels. The D2C evolution.

Retail 52

Retail eCommerce Shoppers CRM 52

Use Insider

FEBRUARY 16, 2022

Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software. Customer experience is the number one driver of growth in 2021 and beyond. You can build these data sets using a combination of channels. – Forbes.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Hubspot Marketing

AUGUST 21, 2023

You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. The numbers tell the tale : Through September 2021, Nintendo sold 14.3 Find out what made them choose your product or service over others out there.

Shipping 98

Shipping Whitepaper Price eBook 98

Bannerflow

APRIL 27, 2020

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. And a scramble is underway to ‘own’ the advertising space these new habits present.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

APRIL 27, 2020

Thanks to advances in technology, it’s becoming increasingly easier for brands to move marketing functions in-house. Workflows are simpler and processes far quicker thanks to the adoption of new technologies. And a scramble is underway to ‘own’ the advertising space these new habits present.

Advertising 40

Advertising Advertisers Gen Z Place 40

illumin

JANUARY 22, 2024

With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space, the remainder opted for a programmatic approach.

Advertising 52

Advertising Advertisers User-Generated Law 52

illumin

SEPTEMBER 12, 2024

With new technology comes an important discussion around the ethics and practicality of evolving capabilities. In having that conversation, it’s important to examine how AI technology can be utilized and the consequences of its implementation to determine how it should be used.

Branding 105

Branding Law New Technology Marketing 105