Litmus

MARCH 8, 2021

If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. In the same screenshot above: When someone downloads an ebook or other content from Litmus, there’s an unchecked box to get on our email list. Under GDPR, email consent needs to be separate.

Law 138

Law eBook Whitepaper Email Marketing 138

Marketing Insider Group

JANUARY 19, 2021

Grow my newsletter subscription list by 500 contacts by June 1, 2021. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Here are a few examples of what SMART goals for your business could resemble. Analyze Results Regularly. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Marketing Insider Group

FEBRUARY 2, 2021

Walk through each step to determine which channels will move the needle forward for your business in 2021 and beyond. Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Use Automated Chatbots.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. The amazing thing about these pieces of treasure is that we can (and we do) include them everywhere—sales slide decks, battle cards, ebooks, white papers, social media. But why the craze?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Neil Patel

AUGUST 19, 2021

YouTube Resources: YouTube Marketing: Tips, Strategies, Best Practices for 2021 YouTube SEO: Quickest Way to Rank #1. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. Claim Your Google Business Page.

SEO 145

SEO Marketers Marketing Whitepaper 145

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. By the year 2021 video will represent 82% of all web traffic. Optinmonster). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Pam Didner

APRIL 2, 2021

How Will Content Marketing Change in 2021. White papers. Lead magnets can be case studies, eBooks, templates or checklists. How Will Content Marketing Change in 2021. For 2021, it’s Clubhouse and TikTok. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. Content Marketing Tools.

Content Marketing 106

Content Marketing Marketers Marketing Marketing Plan 106

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Jasper Since its launch in February 2021, Jasper has become a vital tool for many writers and content creators. “It cannot connect the dots like we can. See how it works.

Whitepaper 98

Whitepaper Copywriting Transform User-Generated 98

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. If you're nurturing leads who downloaded an ebook on 10 Tips for Better Email Marketing , use your follow-up emails to dive deeper into each tip.

Whitepaper 119

Whitepaper User-Generated Education eBook 119

Hubspot Marketing

AUGUST 21, 2023

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? The numbers tell the tale : Through September 2021, Nintendo sold 14.3 Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

Buffer Marketing

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. Or you could repurpose snippets from your research report into a blog.

eBook 131

eBook Influencer Marketing Promotion Whitepaper 131

Campaign Monitor

FEBRUARY 25, 2022

Look at YouTube’s infographic style “2021 snapshot” email. For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. Free resources, like white papers and guides. Think Spotify Wrapped, but for email marketing. . Source: Really Good Emails.

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Bannerflow

APRIL 19, 2022

As well as blogs, organisations can create case studies, eBooks, white papers and image-rich infographics to help keep customers engaged. The market share of micro-influencers is increasing steadily, from an 89% share in 2020 to 91% in 2021. Social media marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce Copywriting User-Generated 105

Welcome Software

JANUARY 2, 2023

Companies can create many types of content, such as blog posts, infographics, eBooks, white papers, and more. For example, ask an employee to write a forward or introduction if you have an eBook about your company history. Leverage employee social media accounts At the beginning of 2021, there were 4.2

Whitepaper 40

Whitepaper eBook User-Generated Social Media Marketing 40

Welcome Software

JANUARY 2, 2023

Companies can create many types of content, such as blog posts, infographics, eBooks, white papers, and more. For example, ask an employee to write a forward or introduction if you have an eBook about your company history. At the beginning of 2021, there were 4.2 Leverage employee social media accounts.

Whitepaper 40

Whitepaper eBook User-Generated Social Media Marketing 40

Hubspot Marketing

JANUARY 7, 2024

And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing is also a great career if you’re looking for a remote job.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. 40 minute read Landing page optimization How to score double-digit conversion rates—A marketing hero’s journey May 27, 2021. Ensure these assets are closely related to the topics of your ungated content.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Welcome Software

MARCH 11, 2022

by the end of 2021 and Snapchat by 2023. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Unbounce

DECEMBER 18, 2024

Here are a few ideas to help you get started: Headlines: Headlines on content (whether an ebook, webinar, or landing page) are often the first thing visitors see. These magnets include everything from ebooks and webinars to free trials and whitepapers. Email campaigns : Email marketing is crucial in the consideration stage.

User-Generated 52

User-Generated Customer Journey Price eBook 52

Buffer Marketing

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. Or you could repurpose snippets from your research report into a blog.

eBook 52

eBook Influencer Marketing Promotion Whitepaper 52

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Knowing this, the agency could create knowledge-based lead magnets for influencer #1, focusing on ebooks and knowledge libraries. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

MAY 2, 2022

According to a 2021 Gallup report, only 20% of employees feel engaged at work. But a 2021 EY study says that 54% of employees left their jobs because of a lack of empathy from their boss. Top-rated courses in 2021 included: Unconscious Bias. But the data is in. There's a new way to think about leadership. trillion per year.

Price 118

Price Whitepaper Communications Non-Profit 118

CXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. an ebook); Then you blast them with sales messaging (e.g., Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Then they increased their revenue from $2M to $6M in six months.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, PRWeek’s top influencer campaign of 2021 involved a community football club in the United Kingdom.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 75