Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. Step 2: Determine Your 2021 Marketing Goals.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 Venture funding. million in financing.

Email Marketing 120

Email Marketing Finance Marketing Marketers 120

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Litmus

MAY 7, 2021

The only major news to report is that Microsoft’s Outlook.com overtook Samsung Mail, moving from 9th to 8th place in the top 10. It’s hard to say what caused the switch in market share—or if it’s just temporary. The good news is that most of the major email clients we track have good support for HTML and CSS in email campaigns.

Marketing 135

Marketing Marketers Analytics Email Marketing 135

Litmus

MARCH 5, 2021

See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. The best sources for email inspiration, ideas, and examples. Good Email Code.

Place 117

Place Pharmaceutical Retail Email Marketing 117

Litmus

DECEMBER 22, 2021

Getting the most out of email is not an easy task, particularly when circumstances are less than ideal. As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. How Litmus Solved Email Challenges.

Product 106

Product Analytics Email Marketing Management 106

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.

Transform 104

Transform Email Marketing CMO Education 104

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated December 22, 2021.

Email Marketing 134

Email Marketing Marketing Marketers Entertainment 134

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. But these pieces are vital going forward.

Email Marketing 127

Email Marketing Transform Marketing Marketers 127

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again! Quick Takeaways.

Email Marketing 141

Email Marketing B2C Marketing Marketers 141

Litmus

SEPTEMBER 8, 2021

The top 3 email clients remain the same: Apple iPhone (iOS Mail), Gmail, and Apple Mail (macOS Mail). Apple iPhone (Apple Mail on the iPhone) decreased its market share slightly, less than half a percentage point. Since Q1 (January-March 2021) , Gmail has been slowly climbing, growing from 28.2% Outlook.com: 2.8%. Still curious?

Marketing 127

Marketing Marketers Analytics Place 127

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Litmus

APRIL 19, 2021

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Get your copy of How To Recover From Email Marketing Mistakes. Some email marketing mistakes go well beyond subscribers.

Email Marketing 115

Email Marketing Marketing Marketers Performance Marketing 115

Hootsuite

DECEMBER 10, 2020

Best practices are to place them at the top, bottom, or along the side of your page. Social media integration strategies for email marketing. Here are a few good ways you can integrate social media into your emails. Your emails are the perfect place to add social sharing links. Social Login. Get Started.

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145

Litmus

OCTOBER 25, 2021

Calling all email marketers. Did you create an amazing email campaign you’re proud of in 2021? (Of Here at Litmus, we understand all the effort that goes into strategizing, designing, and developing email campaigns that drive results. Introducing the 2021 Email Excellence Awards. Best B2B Email.

Transform 101

Transform B2C Email Marketing Place 101

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 127

Email Marketing Law B2C Marketing 127

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability.

Email Marketing 111

Email Marketing Marketing Marketers CRM 111

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Let’s take a look at what happened in November 2021. Top email clients. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. MPP launched in September 2021.

Analytics 108

Analytics Marketing Marketers Place 108

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. So how should we continue in 2021? What 2021 online advertising trends will we be considering?

Advertising 98

Advertising Advertisers User-Generated Branding 98

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

Marketing 106

Marketing Marketers Analytics Place 106

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 In 2022, the monthly average of email opens recorded for each month was 1.5

Email Marketing 113

Email Marketing Real Estate User-Generated Marketing 113

Litmus

NOVEMBER 9, 2020

2020 has been the catalyst for massive changes in the email marketing world. But what do the trends of 2020 mean for marketers moving forward? And how have those trends changed in response to a global pandemic, social and economic upheaval, and email’s changing role in people’s lives? Don’t worry.

Law 122

Law Marketing Automation Platform Health User-Generated 122

Neil Patel

JULY 12, 2021

What is Marketing Automation? Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Let Constant Contact Deliver Powerful Emails Simply, and Easily.

CRM 145

CRM Price User-Generated Marketing 145

Litmus

JULY 27, 2021

But not to disappoint: We’re drooling this month over a perfectly-timed replenishment email, bold & beautiful designs, long emails worth reading, a great use of data, and more. Jaina Mistry, Senior Email Marketing Manager. If you couldn’t tell by Jaina’s title, she runs our email marketing program.

Email Marketing 111

Email Marketing Management Product Promotion 111

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. I also love the play on “petal” in place of “pedal” in the preview text. Upon opening the email, I wasn’t disappointed!

Thought Leadership 106

Thought Leadership Promotion Product Email Marketing 106

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated March 6, 2024.

Email Marketing 124

Email Marketing Marketing Marketers Entertainment 124

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Email Marketing 103

Email Marketing Law Marketing Marketers 103

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. What happened in December 2021? Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. New year, same us—we’re back! Apple: 57.4%.

Analytics 99

Analytics Marketing Marketers Place 99

Litmus

JUNE 28, 2022

We’re huge proponents of personalization in email marketing here at Litmus. To deliver on what customers or companies want, there has to be a sound strategy in place. Here are three reasons I think we’re seeing some brands struggle with personalization in email marketing–and why a strategic approach is a must for success.

Email Marketing 93

Email Marketing Marketing Marketers Customer 93

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. While many marketers view these privacy trends as negative, they can actually improve email marketing performance as a whole.

Retail 92

Retail Market Trends Email Marketing B2C 92

Litmus

OCTOBER 21, 2021

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Chief Marketing Officer, SocketLabs. How’d you get your start in email marketing?

Affiliate Marketing 82

Affiliate Marketing Finance New Technology Email Marketing 82

Litmus

MAY 21, 2021

Over the last few weeks, we’ve been revisiting some common email marketing assumptions to see if they still hold true in 2021. But today, we’re digging deeper into something so foundational to email marketing that it, quite literally, is used to build virtually every email in existence.

Email Marketing 97

Email Marketing Marketing Marketers Product 97

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 93

Email Marketing Copywriting Marketing Marketers 93

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98