Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 115

Non-Profit Gen Z Millennials User-Generated 115

Hubspot Marketing

JANUARY 24, 2023

Facebook first introduced Reels in September 2021, then launched it globally in February 2022. Music and audio library – Add music from Facebook’s library or use audio used and/or generated by other users. Some are created by Facebook while others are made by users. TikTok favors a younger audience, mostly Gen-Z.

Gen Z 107

Gen Z User-Generated Place Branding 107

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: ASO.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

Gen Z 108

Gen Z User-Generated Shoppers Real Estate 108

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Well, buckle up for the ride because we’re about to tell you.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Bannerflow

FEBRUARY 3, 2023

Getting video engagement right is important because 86% of marketers say video has helped them generate leads. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. In 2021, 92% of worldwide internet users aged 16-64 watched online videos.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 billion in revenue in 2021.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 97

Gen Z Customer Millennials Law 97

Sprout Social

AUGUST 8, 2023

TikTok SEO is similar—but it takes place on TikTok. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. TikTok is becoming more and more popular for search.

SEO 92

SEO Gen Z User-Generated Place 92

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Why try YouTube Shorts?

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders. MeUndies on Instagram.

Gen Z 112

Gen Z Transform eCommerce User-Generated 112

SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hubspot Marketing

AUGUST 11, 2022

You need to dig deeper into your users and what they’re looking for online. On social media, it's common for users to connect with small groups of people with similar interests. These online spaces empower members of subcultures a place to engage and grow their interests. But it's different for users. Algorithms.

Branding 124

Branding Gen Z User-Generated Shoppers 124

Hubspot Marketing

APRIL 4, 2024

Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. According to TikTok , some of the top trends of 2021 were whipped coffee and a quick and easy skincare routine, while niche communities that spiked in 2021 included Witchtok (20 billion views) and ArtTikTok or TikTokArt (11 billion views).

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Search Engine Land

DECEMBER 28, 2023

Google denied the claims, describing them as “extremely inaccurate” A second Adalytics study accused Google of risking the brand safety of advertisers by placing search ads on compromising non-Google websites, including sites containing pirated content and hardcore pornographic sites. Google categorically denied the allegations.

User-Generated 120

User-Generated Retail Non-Profit Advertising 120

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. So you don’t need an enormous budget to get started.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Spiralytics

APRIL 12, 2023

billion monthly active users as of 2023. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Pinterest Pinterest is a visual bookmarking site that allows users to share images across the internet. billion users in 2023. billion users in 2023.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

TechWyse

JANUARY 31, 2023

Formerly known as Musical.ly, TikTok started as a platform where online users created fun, light-hearted lip-synching videos. Ever since the pandemic took place, however, the app experienced an upgrade and it has become so much more. User-generated content will become increasingly important to marketers.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Digital Marketer

MAY 4, 2023

As a result, customers are placing a higher value on the overall shopping experience than ever before. By focusing their efforts on the most valuable touchpoints and prospect interactions, they’ll be able to generate more leads and conversions in less time. These include virtual channels like social media and influencer marketing.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. By 2024, influencer marketing spending will likely generate $7.14 However, with 5.16 billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Econsultancy

DECEMBER 3, 2021

According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. — B&Q Help (@bandq_help) April 12, 2021. What type of content do you share?

Gen Z 104

Gen Z Customer Journey Advertising Advertisers 104

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.

Shoppers 110

Shoppers Retail Finance User-Generated 110

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok users spent $2.5 billion on the platform in 2021, according to SensorTower —more than on any other app. Some 67% of users say they’re inspired to shop on TikTok even when they weren’t planning to do so.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 106

Gen Z Market Research Millennials Content Marketing 106

Exposure Ninja

JULY 13, 2022

SHEIN has both a website and an app, and it appears that they are trying to drive desktop visitors towards the app by offering a 25% discount to app users. This strategy is working well, as the SHEIN app was the second most downloaded shopping app globally in 2021, and in May 2022 it became the most downloaded app in the USA.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Sprout Social

OCTOBER 13, 2021

— meredith kahn (@m_kahn) June 14, 2021. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce.

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users.

Gen Z 138

Gen Z Thought Leadership User-Generated Millennials 138