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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. People trust people.”

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17 TikTok stats marketers need to know in 2021

Sprout Social

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

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Content Marketing in 2021 and Beyond

Neil Patel

How’s it doing in 2021? Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Video and voice search are leading the charge in 2021. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. Content Marketing: 2021 Current Trends.

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How Often to Post to Social Media in 2021

Hootsuite

It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. Stories can be posted more frequently.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021.

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40 Interests That Deserve a Place on Your Resume

Hubspot Marketing

If you’re perpetually online like I am, you may remember seeing this creative resume make its rounds on LinkedIn and Twitter (now X) back in 2021: The Spotify-themed resume was created by product manager Emily Vu , who eventually landed a job at the music streaming platform thanks to her creativity. Cooking Do you have a food blog?

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