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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

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Podcast Marketing Statistics for Businesses

Spiralytics

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

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How to join the Metaverse: The complete guide for your brand

Sprout Social

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Sound on ??.

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How to Delete One Picture From an Instagram Carousel [5 Steps]

Hootsuite

Well, Instagram carousel posts (or, as Gen Z calls them, photo dumps ) get three times more engagement than regular posts, you want to make sure yours are flawless. Instagram first introduced the feature in November 2021, causing social media managers everywhere to breathe a collective sigh of relief. Why is this great news?

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. In 2021, only 9% of marketers were using TikTok to promote their business. An Android version followed in May 2021. Source: Statista. Sound familiar?

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Strategic Marketing Transformation. For companies to succeed in 2021, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. Will 2021 be the year of the rise of the robots? The business of marketing is becoming increasingly complex. Featured Snippets in Google Search.