Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. The Influencer Marketing Landscape.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Podcast Growth.

Gen Z 143

Gen Z Advertising Advertisers Millennials 143

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Nonprofit Marketing Statistics. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

FEBRUARY 28, 2023

The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. million gain over 2021.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.”

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. January 25, 2021. This strategy may seem counterintuitive to many companies but emphasizing the brand’s mission can help build trust with its audience and increase their brand loyalty. Satya + Sage.

Gen Z 144

Gen Z Education Marketers Marketing 144

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 144

Gen Z Millennials CRM Marketers 144

Hubspot Marketing

JUNE 21, 2022

Social proof is used in marketing all the time to foster trust between a brand and its target audience. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. Throughout this article, we’ll talk more about what co-branding is, the benefits of the strategy and introduce some popular examples of co-branding done right. Table of contents: What is co-branding?

Branding 134

Branding Millennials Promotion Price 134

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketers Millennials 145

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Byte was acquired by Dept in February 2021. Case study: Samsung.

Gen Z 129

Gen Z Retail Transform Entertainment 129

Hubspot Marketing

DECEMBER 6, 2022

Are they millennials? To learn more about how YouTube ads are changing marketing strategies, see our list of must-know YouTube statistics. 2021 and has been updated for comprehensiveness. Now that you know what types of ads are available, here are some tips that can help you navigate through these different options.

Advertising 143

Advertising Advertisers Millennials User-Generated 143

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Marketers have started responding: a recent survey of advertisers found that more gaming investment is in the cards for 63%.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Focus on Facts and Data.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

SocialPilot

JANUARY 16, 2024

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Neil Patel

OCTOBER 14, 2021

It’ll also help you tailor your marketing strategies to the unique features offered by the platform. For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.

Shoppers 134

Shoppers Shipping Millennials Fashion 134

Sprout Social

FEBRUARY 21, 2022

2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. — Sprout Social (@SproutSocial) June 15, 2021. Step on the gas.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 114

Gen Z Market Research Millennials Content Marketing 114

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.

Transform 128

Transform Gen Z Shoppers Retail 128

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% In 2021, the Instagram reels feature—more commonly known as IG reels— entered the Philippines.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

JUNE 29, 2022

workers in 2021 ]. workers in 2021 ]. workers in 2021 ]. We know good marketing strategies lead to increased revenue; employee experience works the same way. According to PayScale’s survey of over 500,000 employees, pay fairness and transparency were more important than market value. Helps out co-workers.

Non-Profit 112

Non-Profit Customer loyalty Millennials Inbound Marketing 112

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 So where are the best candidates? Source: Statista 5.

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Hootsuite

JANUARY 13, 2022

times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. UGC is a cost-effective way to scale your business and introduce a new marketing strategy to the mix. And with consumers 2.4 Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 28, 2022

Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.

Gen Z 109

Gen Z Entertainment Influencer Marketing Marketers 109

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66