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R ecent consumer sentiment data underscores the need for agile, data-driven marketingstrategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. While some segments like high-income millennials continue to splurge, others are tightening their belts.
This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Take a look to see if you need to get serious about putting together a TikTok strategy for your brand. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.
Hopefully most of these marketing stats will help you to prove that your content marketingstrategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.
And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. sierranicoleofficial.
Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. As we discussed above, we believe that data-driven marketers will win in 2023.
Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 million Facebook users. 33% of U.S.
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketingstrategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketingstrategies today. The Influencer Marketing Landscape.
Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.
This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Interactive Content.
When you coordinate your digital marketingstrategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketingstrategy. I call this employee activation.
If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketingstrategy for your brand, you might see a return on podcast ads or sponsorships. Edison Research ). Podcast Growth.
Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketingstrategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketingstrategy.
With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our MarketingStrategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).
Use these nonprofit marketing statistics to inform your marketingstrategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Nonprofit Marketing Statistics. Table of Contents.
Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.
Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.
The demographic data alone could be the key to planning your LinkedIn marketingstrategy for 2023. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. million gain over 2021.
This human aspect of yearning is incorporated into Nostalgia Marketing—a marketingstrategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.”
You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.
According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. January 25, 2021. This strategy may seem counterintuitive to many companies but emphasizing the brand’s mission can help build trust with its audience and increase their brand loyalty. Satya + Sage.
Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketingstrategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.
Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?
Social proof is used in marketing all the time to foster trust between a brand and its target audience. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. When it comes to non-profit marketing, TikTok is a great platform to raise awareness.
The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims MarketingStrategies Winning on Social Instagram is Skims’ top social media channel.
There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketingstrategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?
Test 2: Recognize industry trends that could influence a marketingstrategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketingstrategy. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.
Co-branding is a marketingstrategy for businesses to work together and reach a wider audience with new products. Throughout this article, we’ll talk more about what co-branding is, the benefits of the strategy and introduce some popular examples of co-branding done right. Table of contents: What is co-branding?
Are they millennials? To learn more about how YouTube ads are changing marketingstrategies, see our list of must-know YouTube statistics. 2021 and has been updated for comprehensiveness. Now that you know what types of ads are available, here are some tips that can help you navigate through these different options.
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Marketers have started responding: a recent survey of advertisers found that more gaming investment is in the cards for 63%.
In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Byte was acquired by Dept in February 2021. Case study: Samsung.
If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketingstrategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Focus on Facts and Data.
With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketingstrategy. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram.
2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. — Sprout Social (@SproutSocial) June 15, 2021. Step on the gas.
It’ll also help you tailor your marketingstrategies to the unique features offered by the platform. For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.
But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.
Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.
That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.
In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% In 2021, the Instagram reels feature—more commonly known as IG reels— entered the Philippines.
workers in 2021 ]. workers in 2021 ]. workers in 2021 ]. We know good marketingstrategies lead to increased revenue; employee experience works the same way. According to PayScale’s survey of over 500,000 employees, pay fairness and transparency were more important than market value. Helps out co-workers.
Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 So where are the best candidates? Source: Statista 5.
With 93% of marketers using video marketing in their overall marketingstrategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketingstrategy.
times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketingstrategy is now. UGC is a cost-effective way to scale your business and introduce a new marketingstrategy to the mix. And with consumers 2.4 Next to nothing.
Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.
It’ll also help a business figure out whether to extend the relationship or try a different influencer marketingstrategy altogether. Tips for TikTok affiliates Affiliates stand the chance of earning a healthy commission, and TikTok affiliate marketing could very well serve as a sweet side hustle. #1 TikTok users by age 2021.
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