Remove 2021 Remove Marketing Strategy Remove Millennials
article thumbnail

Using data-driven marketing to navigate an economic downturn

SmartBrief - Marketing

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. While some segments like high-income millennials continue to splurge, others are tightening their belts.

article thumbnail

17 TikTok stats marketers need to know in 2021

Sprout Social

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Take a look to see if you need to get serious about putting together a TikTok strategy for your brand. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users.

Gen Z 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

article thumbnail

3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. sierranicoleofficial.

Gen Z 145
article thumbnail

The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. As we discussed above, we believe that data-driven marketers will win in 2023.

article thumbnail

60 social media statistics marketers need to know in 2025

Hootsuite

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 million Facebook users. 33% of U.S.

Gen Z 110
article thumbnail

31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. The Influencer Marketing Landscape.