Hubspot Marketing

JANUARY 5, 2021

And what are some trends to look for in 2021? More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 139

Customer Gen Z User-Generated Health 139

Rock Content

JANUARY 18, 2021

What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39).

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

SEPTEMBER 19, 2022

of users are over 50. billion monthly users , more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook.

Gen Z 143

Gen Z Millennials Social Media Marketing Video Marketing 143

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. In 2021, giving grew by 4% , even with challenging economic conditions. Which Nonprofit Marketing Channels Generate Results.

Gen Z 144

Gen Z User-Generated Millennials Marketers 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 132

Gen Z Millennials eCommerce Social Media Marketing 132

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? They’re the most diverse generation in history.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

FEBRUARY 28, 2023

of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users. LinkedIn usage statistics on age of users vary globally. of LinkedIn users while only 2.9% As of January 2022, 57.2% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. In 2021, Habitat for Humanity included drawings done by children of Habitat homeowners sharing messages of hope, strength, and resilience. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 131

Non-Profit Gen Z Millennials User-Generated 131

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 145

Social Media Marketing Gen Z Branding Millennials 145

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Sprout Social

JULY 8, 2021

According to the Sprout Social Index™ 2021: UK & Ireland Edition , 76% of consumers have used social media more in the past year and 63% have bought something from it. In terms of sheer numbers, Facebook takes the lion’s share of social media users, with 55% of UK and Irish consumers using the platform. pic.twitter.com/vloNBLF1cW.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 143

Gen Z Product User-Generated Millennials 143

Neil Patel

SEPTEMBER 21, 2021

PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments. What do you do if BNPL isn’t generating the results you’d hoped for?

Gen Z 145

Gen Z Customer eCommerce Retail 145

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. According to Cisco, the use of these technologies will likely increase 20x by the year 2021. 45% of global internet users aged 25-34 listen to podcasts.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Odeeo’s 10-30 second commercials are personalized and don’t play if a user has their sound turned off.

Gen Z 110

Gen Z Transform Entertainment Millennials 110

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 98

Gen Z Millennials Law Fashion 98

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years.

Gen Z 141

Gen Z Branding User-Generated Millennials 141

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 133

Branding Fashion Gen Z User-Generated 133

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. Their main goal tends to be featuring different products in order to directly generate sales, but they can also be used for different lead generation or brand awareness campaigns. Are they millennials? What are YouTube Ads?

Advertisers 144

Advertisers Advertising Millennials User-Generated 144

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 133

Gen Z User-Generated Social Media Marketing Millennials 133

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte was acquired by Dept in February 2021. Case study: ASO. lukettrotman.

Gen Z 124

Gen Z Transform Retail Entertainment 124

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Why Is Content Marketing Important in 2021? What brings people to your business in 2021? Target Millennials and Gen Z With Adaptive Content. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Millennials are at the center of Denny’s strategy, according to Dillon. Innovating customer experience.

Gen Z 109

Gen Z Customer Millennials Law 109

Sprout Social

AUGUST 15, 2022

In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.

Gen Z 132

Gen Z Affiliate Marketing User-Generated Promotion 132

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Pinterest Demographics Statistics The Q4 of 2021 didn’t go well for Pinterest, losing 13 million MAUs.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 This will help customers discover your products when searching and ease the user experience. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Sephora used it for their 2021 Black Friday sale. billion dollars on Black Friday.

eCommerce 124

eCommerce Shoppers Retail Fashion 124

Neil Patel

JANUARY 20, 2022

In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. The type of user you will reach on Instagram or Snapchat is different from the user you will reach on LinkedIn or Twitter.

Gen Z 111

Gen Z eCommerce Millennials User-Generated 111

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2021, 13.8 In 2019, 16.5

Gen Z 115

Gen Z Millennials Marketers Marketing 115