Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” But honestly, I liked similar audiences.”

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. Viral YouTube content can reach 100 million views in less than a day Virality still reigns supreme on social media, as any burnt-out social media manager can tell you. billion in Q4.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. Go to “Manage Account” and switch to a TikTok business account 4. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. The latest U.S.

SEO 114

SEO Real Estate User-Generated Promotion 114

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users.

User-Generated 117

User-Generated eCommerce Advertising Advertisers 117

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Martech

OCTOBER 16, 2024

In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.

Law 132

Law Education Digital Marketing SEO 132

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Lead lists: Organize and manage your leads into different lists for easy tracking and follow-up. Campaign tracking: Measures the effectiveness of your LinkedIn advertising campaigns, including click-through rates, conversion rates and cost per lead.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. LinkedIn ad revenue is expected to reach $10.35

User-Generated 115

User-Generated Education Real Estate Transform 115

Sprout Social

MAY 14, 2025

Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate. Another 63% of Millennials, according to the report, are more influenced by social media advertising than other forms of advertising. Approximately 57% of Australians have engaged in social shopping activities.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , CRM How EngageBay Can Help You Streamline Your Business Sep 28, 2021 Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need? All Rights Reserved.

Finance 59

Finance Transform CRM Social Media Marketing 59

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So according to LinkedIn, 2022, emerging jobs report, demand and skills in data analysis, AI and strategy development are the three growing roles. 05:44] One word: Branding!

CMO 85

CMO Customer Journey Transform User-Generated 85

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Litmus

JULY 7, 2025

Whether you’re coming from coding web pages, laying out wireframes, graphic design, or old-school advertising, everyone seems to have a story of how they “fell into” sending emails, too. We asked email marketers how they conducted email QA for our annual State of Email report : 65% use analytics and performance dashboards to manage QA.

Marketing 79

Marketing Marketers Email Marketing Retail 79

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Search Engine Land

OCTOBER 1, 2024

These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. How do I increase the brand search for a new product launch?

Branding 95

Branding PR Price SEO 95

Search Engine Land

OCTOBER 4, 2024

When the Google page experience hit desktop sites in February 2022 , intrusive interstitials were included as a signal. If you detect a bot, Mueller recommended serving a 5xx status code to manage the robot detection interstitial. pic.twitter.com/LFGQcq2dzf — John … (@JohnMu) January 17, 2022 2.

SEO 90

SEO Promotion Advertising Advertisers 90

SocialPilot

JUNE 19, 2025

Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. In this blog, we give you a foolproof guide to handling crisis management. What Is Social Media Crisis Management? Customers are furious, and #Boycott is gaining traction. We’ve seen it happen before.

Management 59

Management Branding PR Gen Z 59

Zumvu

JUNE 17, 2025

It’s manageable with a handful of users. Nail it, and growth takes off. Why Outsourced Support Is a SaaS Superpower Most SaaS startups begin lean. Maybe one team member tackles support emails while another hops on live chat. But when the user base balloons? Tickets stack up, response times lag, and the team’s swamped.

Customer 92

Customer Finance CRM Social Media Marketing 92

Martech

SEPTEMBER 27, 2024

The effort started with an “advanced notice of potential rule making” in November 2022. By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

Influencer Marketing 122

Influencer Marketing Management Promotion Advertising 122

Sprout Social

FEBRUARY 24, 2025

A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers. A 2022 American Express report found that social media was the top channel for customer service inquiries. Use tools for social media management and analytics.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

Management 142

Management Transform Price User-Generated 142

Martech

DECEMBER 21, 2021

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations? Marketing ops will overtake advertising ops.

Marketing 142

Marketing Marketers Advertising Advertisers 142

Hootsuite

OCTOBER 11, 2022

The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads. What is Snapchat Ads Manager? Step 1: Head to Snapchat Ads Manager. Source: Snapchat.

Management 129

Management Social Media Marketing Place Customer 129

Hootsuite

JANUARY 10, 2022

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Plus, Pinterest has one of the lowest CPCs in social media advertising. What are the benefits of Pinterest advertising? New for 2022: Idea Pins.

Fashion 145

Fashion Promotion Advertising Advertisers 145

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Management 134

Management User-Generated Advertising Advertisers 134

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. By considering the consequences before using them, marketers can avoid the pitfalls of this type of advertising and find more ethical methods of promotion. at TEDxIthacaCollege on October 22, 2022.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. If so, you’re in luck.

eCommerce 139

eCommerce Key Performance Indicator Promotion User-Generated 139

Hubspot Marketing

MAY 26, 2022

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. We’ve got you covered with a look at the top essential project management budget templates for marketing plans — plus a free download.

Management 142

Management Marketing Marketers Energy 142

Calvyn Lee Blog

NOVEMBER 7, 2022

Just imagine, there are even charity sweepstakes and lotteries managed by Philippine Charity Sweepstakes Office, so people are pretty much used to numerous forms of Sweeps. In the Philippines, this category includes mobile content per request, games, magazines, etc. Sweepstakes. Stats: traffic volumes, turnover growth.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Hubspot Marketing

JUNE 22, 2022

billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022. Short-form video is the most popular and effective social media format in 2022. However, most businesses invest $10 or more a day to run an advertising campaign on YouTube.

Gen Z 141

Gen Z Millennials Price Social Media Marketing 141

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Manage cross-platform campaigns in a central location. How to manage multiple social media accounts. Benefits of social media scheduling tools.

Social Media Marketing 144

Social Media Marketing Analytics CRM Marketing 144

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Social listening using a social media management tool like Hootsuite is a powerful way to discover valuable hashtags in your niche. — Adam Mosseri (@mosseri) April 20, 2022. View this post on Instagram.

Analytics 135

Analytics Management Branding Social Media Marketing 135

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 136

SEO Gen Z User-Generated Advertising 136