Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. If not, you’re not alone — 74% of Facebook users also don’t know this. Your industry.

Advertising 95

Advertising Advertisers User-Generated Price 95

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Learn more about video advertising. Engagement metrics also depend on what kind of ad is being shown to the user.

Advertising 99

Advertising Advertisers User-Generated Video Marketing 99

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. People are receptive to advertising.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising 89

Advertising Advertisers Whitepaper B2C 89

Hootsuite

MARCH 2, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. billion globally on social advertising, with more being spent each year. What is brand safety?

Management 98

Management Branding Advertising Advertisers 98

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Advertising on TikTok is hotter than ever. What is a TikTok trend? In short, no.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Search Engine Land

OCTOBER 23, 2023

The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Time decay.

User-Generated 127

User-Generated Advertising Advertisers Retail 127

Search Engine Land

OCTOBER 2, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

User-Generated 142

User-Generated Advertising Advertisers Digital Marketing 142

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management? With a reputation management plan, you’ll know when someone calls out your brand and the mood of that mention. Plus, you’ll have a plan to address it.

Management 108

Management Shoppers User-Generated Place 108

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. Determine when the user begins to lose interest. The first step is setting tangible goals.

Digital Marketing 119

Digital Marketing Energy Advertising Advertisers 119

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 124

Management Customer CRM Customer Journey 124

Hootsuite

APRIL 27, 2022

Messenger was grown out of the original Facebook Chat functionality and spun off into its own product in 2011, making the instant messaging platform 11 years old in 2022. Over 3 billion people are predicted to use messaging apps in 2022. The app allows users to send and receives messages (obviously!) billion people, that 2.6%

Digital Trends 99

Digital Trends Social Media Marketing Communications User-Generated 99

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. After all, more than 99% of Facebook users have accounts on other social media platforms. Find user-generated content (UGC).

User-Generated 145

User-Generated Shoppers Promotion Management 145

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We

Entertainment 138

Entertainment Advertising Advertisers User-Generated 138

Hubspot Marketing

NOVEMBER 16, 2022

Inside HubSpot’s Social Media Management Software. HubSpot’s social media management software is a powerful all-in-one tool. Hubspot’s social media management software allows you to create “streams.” This means that you can then directly attribute social posts to user actions on your website. What Users Say.

User-Generated 123

User-Generated Price Analytics Marketing 123

Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Manage links. Manage campaign links . Manage your custom links.

User-Generated 102

User-Generated Analytics Management Branding 102

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Sachs Marketing Group

MARCH 29, 2022

However, making the most out of Facebook means understanding the way it promotes content to its users. The Facebook algorithm is a set of factors and characteristics by which Facebook sorts posts to recommend to other users, both from said users and non-individual sources, such as Facebook pages and groups.

User-Generated 96

User-Generated Advertising Advertisers Promotion 96

Hubspot Marketing

JULY 22, 2022

This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Using a CRM (Customer Relationship Management Software) to streamline their sales cycle (53.8%). A/B testing (52%).

Customer Acquisition 116

Customer Acquisition Direct Mail User-Generated Influencer Marketing 116

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Bannerflow

NOVEMBER 22, 2022

Impressions and click-through rates are two of the most common metrics to measure display advertising success. Ads can be shown to the same user more than once, and plenty of people will scroll by without paying any attention. Display ads CTR in 2022. Users are more likely to interact with relevant display ads.

Advertising 52

Advertising Advertisers Entertainment Finance 52

OnPassive Marketing

JUNE 30, 2022

Read on if you are looking for the best email marketing software in 2022. Email marketing software is a type of software that helps companies manage their email campaigns. Regardless of your choice, you can generate and manage email marketing campaigns faster and more efficiently. What Is The Email Marketing Software?

Email Marketing 64

Email Marketing Marketing Marketers User-Generated 64

OnPassive Marketing

JULY 26, 2022

Many mobile affiliate marketing networks provide businesses with a wide range of services, including setting up tracking codes, managing campaigns, and giving commission payments. A mobile affiliate marketing network helps website publishers and marketers grow their online business by generating traffic from mobile devices.

Affiliate Marketing 88

Affiliate Marketing User-Generated Marketing Marketers 88

Search Engine Land

FEBRUARY 15, 2024

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. What is lead generation? Lead generation is the process of finding and learning about potential customers. The key to achieving this lies within providing your platform of choice with the right information.

CRM 114

CRM User-Generated Advertising Advertisers 114

OnPassive Marketing

JULY 8, 2022

This article will take you through 5 of the most common mobile marketing services in 2022 and discuss their involvement. Types Of Mobile Marketing Services In 2022. There are many different types of mobile advertising services available to businesses. Introduction To Mobile Marketing Services. QR Code Mobile Marketing Services.

Customer loyalty 65

Customer loyalty Marketing Marketers Promotion 65

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

FEBRUARY 28, 2023

Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. View this post on Instagram A post shared by Instagram's @Creators (@creators) When these subscriptions were announced, pushback from users was immediate.

User-Generated 138

User-Generated Social Media Marketing Price Influencer Marketing 138

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profit 132

Non-Profit User-Generated SEO Analytics 132

Hubspot Marketing

JULY 14, 2022

Many companies use social media to connect with their customers, provide support, advertise new products and features, and promote special offers. The tweet uses humor to gain users’ attention and includes a timely promotion to appeal to Twitter users who haven’t bought a gift for Mother’s Day. Image Source. Image Source.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Hootsuite

MAY 25, 2023

you know that advertising is a key part of the business. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. But in 2023, the most powerful real estate marketing is happening on social media.

Real Estate 96

Real Estate User-Generated Social Media Marketing Inbound Marketing 96

OnPassive Marketing

JUNE 2, 2022

They provide affiliates with access to over 3,000 advertisers in various industries, including retail, travel, and more. CJ Affiliate by Conversant works with advertisers to create and manage affiliate marketing programs. CJ Affiliate by Conversant is free to join for both advertisers and affiliates. ShareASale.

Affiliate Marketing 62

Affiliate Marketing User-Generated Retail Promotion 62

CXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. Smaller brands have fewer users, but they’re also less loyal.

Law 78

Law Transform Marketing Marketers 78

Hubspot Marketing

SEPTEMBER 29, 2022

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI.

Advertising 130

Advertising Advertisers User-Generated Analytics 130