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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. With that, 2023 became the year of humans understanding genAIs capabilities.

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5 key trends we’re seeing in B2B marketing

Martech

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 137
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How to inflation-proof your marketing in 2025

Martech

year over year the weakest pace since December 2022 businesses are feeling the pressure. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Email: Business email address Sign me up!

Transform 115
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption. But this won’t last.

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How autonomous AI pipelines will transform marketing campaigns

Martech

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. At first, clicking them felt a bit gimmicky — the results often fell short of the hype surrounding AI.

Transform 130
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More consumers using genAI tools to research purchases: Adobe

Martech

Once users land on a travel site, Adobe Analytics data shows a 45% lower bounce rate. Adobes data comes from the companys Adobe Analytics platform and is based on more than 1 trillion visits to U.S. Email: Business email address Sign me up! Processing. The percentages, of course, are high because generative AI tools are so new.

Retail 95
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4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.