Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Scaling has become complex, with rising targets and an unclear ideal customer profile. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

User-Generated

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Social media is a go-to platform for retail customers.

Retail

Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65

Branding

Sprout Social

NOVEMBER 25, 2024

How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. Using a third-party scheduling tool also gives you access to more in-depth analytics to track the performance of your Reels.

User-Generated

Hubspot Marketing

JULY 14, 2025

Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains.

Retail

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. It has additional commercial features like the TikTok business center , advanced analytics, etc. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement. The latest U.S.

SEO

Hubspot Marketing

NOVEMBER 29, 2024

I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems.

Product Marketing

Base.ai

JANUARY 10, 2025

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.

Transform

Search Engine Land

JULY 8, 2024

Custom regex filters take you around your million-page website. Google Search Console is a free website analytics tool Google provides. For example, I work with customer support team members looking for data on how their Help Center content is performing. 14, 2022: Google Search Console launches new HTTPS report.

SEO

Hootsuite

JANUARY 17, 2025

Team members can then access (and customize) the content to share on their own social feeds. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. link] — Utibe R.

Promotion

Hubspot Marketing

OCTOBER 14, 2024

It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers. Consider production costs, what your competitors charge, and how much value your customers see in your product. Process: What’s the process for getting your product to your customers?

Marketing

Buffer Marketing

JULY 15, 2025

As of the third quarter of 2025, there are 175 million Premium users , up from 154 million in 2022, and that number keeps climbing. That said, always check your LinkedIn analytics to find your audience’s habits — no “best time” applies to everyone. are the sweet spot for most accounts.

Gen Z

Backlinko

APRIL 7, 2025

First launched in 2022, Googles helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines. Youll often see us using screenshots from various analytics programs to highlight results and showcase website performance. Like side notes and pro tips.

User-Generated

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. Awareness Goal: Introduce potential customers to your brand, product, or service.

B2C

Zumvu

JUNE 17, 2025

AI tools like Canva AI whip up custom visuals fast. AI analytics tools break it all down, crunching likes, shares, comments, and reach. These tools tackle the grunt work, from planning to analytics, so teams can focus on what matters: sparking ideas, building trust, and connecting with real people. That’s exhausting.

Finance

Duct Tape Marketing

AUGUST 22, 2024

A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? this responsibility falls squarely on the shoulders of a Fractional CMO.

CMO

Litmus

SEPTEMBER 20, 2024

Reputation isn’t a grade, it’s an ongoing assessment of your brand’s respect for your mutual customers.” In June 2022, we experienced an issue with our email reputation as we noticed our inbox placement had gone from 98-99% to less than 90%. Improve your deliverability rates and reach more inboxes.

Email Marketing

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Users also benefit from full customization, easy product importing, and 24/7 support. Mailchimp : Email newsletters are among the most effective ways to reach customers and nurture leads.

eCommerce

Sprout Social

MAY 29, 2025

Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.

Gen Z

Duct Tape Marketing

JUNE 18, 2025

mean, you can type that long search in now and you're going to get that very specific, in most cases, you're gonna get that very specific result returned to you that you were able to kind of custom tailor to what you wanted rather than saying, okay, Google, give me what you think I want. star reviews within two miles from me, whatever.

User-Generated

Sprout Social

MAY 19, 2025

2022: Became an independent public benefit corporation, focused on building the AT Protocol. Custom Feeds will show you feeds built around certain keywords, post styles or communities. Custom Feeds What really sets Bluesky apart is its customization. The goal: Explore how social media could be more open and user-driven.

Gen Z

Litmus

JULY 7, 2025

We asked email marketers how they conducted email QA for our annual State of Email report : 65% use analytics and performance dashboards to manage QA. Litmus’ Email Client Market Share indicates that, of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year. No pressure!

Marketing

Use Insider

JANUARY 3, 2025

Braze and CleverTap are two of the leading customer engagement and retention platforms. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey

Martech

MAY 7, 2025

Nov 2022 ChatGPT AI Assistants Talks like humans 87.5% Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. It lets brands group and align stacks around the customer experiences to drive profits.

B2C

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. Total watch time for business content increased by 44% compared to 2022, according to the 2024 State of Video Report.

Video Marketing

SocialPilot

FEBRUARY 13, 2025

For example, a customer tagging your brand with #MyFitnessJourney can inspire a new campaign hashtag. Use Analytics to Refine Your Hashtags Monitor which hashtags are driving the most engagement using analytics tools. As of February 2022, Reels reaches 150 countries. LinkedIn poses no limits on hashtags. for brands.

Social Media Marketing

Backlinko

OCTOBER 11, 2024

Google Gemini ChatGPT Modalities Text, image creation, voice prompts Text, limited image creation Recency Up-to-date information Up-to-date information Custom GPTs No No Integrations Basic Google Account, Google Search None Free plan available Yes Yes Paid plan cost $20+ $20 Which Is Better: Google Gemini or ChatGPT?

Finance

Exposure Ninja

JULY 18, 2025

Just look at ChatGPT, whose weekly users have climbed from 1 million in November 2022 to 800 million as of July 2025. These are action-driven questions by real businesses wanting to know precisely how to get their business in front of their customers in this new AI landscape. ” questions. SparkToro found nearly 60% of U.S.

User-Generated

Sprout Social

JANUARY 21, 2025

An organic post may not drive a customer to make a purchase immediately, but it can encourage them to continue coming back to your content in the future. Brand loyalty isnt built overnightit stems from great products, strong customer service, authentic values and sustained engagement. Is organic social media growth still possible?

Social Media Marketing

SocialPilot

JUNE 19, 2025

Customers are furious, and #Boycott is gaining traction. Kennedy A crisis can be anything, from a tone-deaf tweet to a customer backlash over poor service. Balenciaga faced intense backlash over an ad campaign in 2022, forcing them to issue public apologies and pull the campaign. This is the nightmare every brand fears.

Management

Neil Patel

JULY 22, 2025

meme revival from 2022 ? Customize by Platform What works on TikTok might not work on LinkedIn, and vice versa. Google Analytics and UTM parameters can help tie social moments back to web traffic and conversion goals. From clever captions to custom visuals, the future of trendjacking likely includes AI-enhanced creativity.

Branding

Martech

JULY 18, 2025

For example, in the initial month of Musk’s ownership, a fraudulent Eli Lilly account’s post claimed the company would distribute insulin to customers for free, resulting in a 4.37% drop in Eli Lilly’s stock price. Source: X Customer care X is the top social media platform for seeking customer care.

Gen Z

Marketing Insider Group

JULY 21, 2020

When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. For marketers, this development means that they’ll need to invest more time and money in understanding potential customers and their needs. Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022.

Millennials

Sprout Social

FEBRUARY 24, 2025

Social media marketing is also about connecting with customers where they are. The influence of social media in financial services In the past, the financial services customer relationship mightve started with a meeting with a financial advisor. Social media is also an excellent customer service platform. A 2021 J.D.

Marketing Strategy

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Analytics

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. Get MarTech!

Analytics