Chief Martec

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. Now, it’s true, I’m generally quite skeptical of “predictions” and therefore reluctant to label this post as such. to those still in codeland. Martech Big Theme #3: No Code.

Finance 136

Finance B2C Transform User-Generated 136

Customers.ai

FEBRUARY 25, 2022

Instagram Creators, business owners marketing their business on Instagram, and social media managers, this guide will help you understand how to check Instagram analytics so you can ensure your efforts on the most popular social platform are unicorns and not donkeys. How to Check Instagram Analytics Tip #1: What is Instagram Insights.

Analytics 95

Analytics User-Generated Management Branding 95

Search Engine Land

DECEMBER 26, 2022

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. attorney general Karl Racine. Google dominates that spend, holding over 56% of ad revenue.

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Search Engine Land

DECEMBER 28, 2022

As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For 16 years , Search Engine Land has covered all the biggest stories, just as we did again in 2022. In 2022, there were 10 confirmed Google algorithm updates: Two core updates: In May and September.

SEO 105

SEO User-Generated Food Analytics 105

Sprout Social

APRIL 27, 2022

Enter URL shorteners , which let you reduce any long and cumbersome URL into a short and manageable link. You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. Manage links. Manage campaign links . What is a URL shortener?

User-Generated 102

User-Generated Analytics Management Branding 102

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Bonus: Get the Facebook advertising cheat sheet for 2022. Lead generation.

Advertising 95

Advertising Advertisers User-Generated Price 95

Hootsuite

JANUARY 24, 2022

Twitter tools for analytics. Twitter Analytics Dashboard. Every Twitter account has free access to the Twitter Analytics Dashboard. Hootsuite Analytics. Get real-time data about your key Twitter metrics using Hootsuite Analytics. Get real-time data about your key Twitter metrics using Hootsuite Analytics.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketing 145

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 124

Management Customer CRM Customer Journey 124

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! New Google Analytics custom channel groups on March 15.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Hootsuite

JUNE 23, 2022

Whether you’re highlighting user-generated content , creating a TikTik Stitch , or using trending audio to guide your content ideas, you’re part of a larger ecosystem. If you already have a solid following on your social channels, you can start with your social media analytics. You don’t create content in a bubble.

User-Generated 112

User-Generated Whitepaper Social Media Marketing Analytics 112

Hootsuite

SEPTEMBER 9, 2022

If you’re like most Instagram users, you probably only track a handful of Instagram metrics. In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Go to Reports ?

Analytics 76

Analytics User-Generated Social Media Marketing Branding 76

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Social Media Marketing Goals for 2022. Goal 4: Boosting user engagement. Goal 4: Boosting User Engagement.

Social Media Marketing 93

Social Media Marketing PR User-Generated Marketing 93

OnPassive Marketing

JUNE 30, 2022

Read on if you are looking for the best email marketing software in 2022. Email marketing software is a type of software that helps companies manage their email campaigns. Regardless of your choice, you can generate and manage email marketing campaigns faster and more efficiently. What Is The Email Marketing Software?

Email Marketing 64

Email Marketing Marketing Marketers User-Generated 64

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., populating the database) can be generated programmatically (i.e.,

Non-Profit 132

Non-Profit User-Generated SEO Analytics 132

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Save time with our powerful TikTok management tool. Business accounts can use third-party tools to schedule and manage TikTok content. Published on.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Pinterest is experimenting with in-app checkouts , so users wouldn’t have to leave the site to buy.

Price 115

Price User-Generated Social Media Marketing Shoppers 115

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The models listed above were removed from both the Analytics user interface and Admin API. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. Determine when the user begins to lose interest.

Digital Marketing 119

Digital Marketing Energy Advertising Advertisers 119

Backlinko

MARCH 25, 2024

Semrush’s Keyword Manager makes it easy to generate cluster ideas and see how topics relate. Now, this list is down to a more manageable 824 links. Additional users can be added for $45/month. Additional users can be added for $80/month. Additional users can be added for $100/month.

SEO 95

SEO Price User-Generated Analytics 95

Hubspot Marketing

JUNE 20, 2022

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed.

Social Media Marketing 142

Social Media Marketing User-Generated Marketing Marketers 142

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Hubspot Marketing

JULY 14, 2022

The tweet uses humor to gain users’ attention and includes a timely promotion to appeal to Twitter users who haven’t bought a gift for Mother’s Day. For instance, the below sponsored tweet by monday.com , a project management platform, highlights the platform’s flexibility and workflow customization feature. Image Source.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 98

Customer B2C Transform Retail 98

Welcome Software

JUNE 22, 2022

Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? The last two years have seen an unprecedented shift to remote work, an emerging customer preference for omnichannel communication and new data technologies that have lowered the barrier of entry to extracting insightful analytics.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Hubspot Marketing

APRIL 12, 2022

To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Media and Content Planning Strategies.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past. TBH, I’m still reeling over here. And I’m fine with that!

SEO 144

SEO User-Generated Analytics Social Media Marketing 144

Welcome Software

MARCH 22, 2022

Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Quadrant for Content Marketing Platforms. NEW YORK, NY – March 22, 2022 – Optimizely (Welcome) , the leading digital experience platform (DXP) provider, today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.

Transform 52

Transform B2C User-Generated Communications 52

Hootsuite

MAY 3, 2022

It uses Natural Language Processing (NLP) and Natural Language Generation (NLG) to create the text. Don’t rely solely on AI-generated content. 7 best AI-driven content creation tools for 2022. Most AI-powered content writing starts with a prompt: You tell the AI what you want it to write about. Lately + Hootsuite.

Management 97

Management Social Media Marketing User-Generated Copywriting 97

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

JUNE 28, 2022

For instance, you may spend $100 developing creative assets for a video that ends up reaching 100,000 users. To reach those same users with an ad, you will likely have to invest much more money. In addition, social media allows you to: Drive more traffic to your website and generate leads. Promote products and services.

Gen Z 133

Gen Z User-Generated Social Media Marketing Education 133

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Dig deeper: What could disrupt the future of generative AI?

Law 123

Law Marketing Marketers User-Generated 123

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 billion by the end of 2022.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management. The demand for product-led growth.

User-Generated 96

User-Generated Place Management Analytics 96