Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 125

Social Media Marketing Gen Z Direct Mail Communications 125

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 130

B2C Gen Z Marketing Marketers 130

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. But who are they?

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. Image Source. Let's be honest. TikTokers are 1.4x

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022?

Gen Z 145

Gen Z B2C Manufacturing Food 145

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 107

Gen Z Branding Advertising Advertisers 107

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 103

Communications PR Gen Z Analytics 103

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. graceegang.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hubspot Marketing

OCTOBER 24, 2022

Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." We predict these numbers will continue to rise as TikTok cements itself as a mainstream social platform. Curious which brands are winning on TikTok?

Gen Z 96

Gen Z Shipping Millennials Energy 96

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Marketers say that TikTok is the second most effective platform for video content. between January and May of 2022. HubSpot Blog ).

Gen Z 135

Gen Z Advertising Advertisers User-Generated 135

Hubspot Marketing

SEPTEMBER 7, 2022

TikTok, on the other hand, has amassed a massive following of Gen X and Gen Z; 25% aged between 10 to 19 years, and 22% to users aged between 20 and 29. Instagram wanted to tap into the success garnered from younger audiences as TikTok grew exponentially in 2021, generating $4.6 August 7, 2022.

Gen Z 134

Gen Z Branding User-Generated Millennials 134

Hubspot Marketing

JUNE 28, 2022

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Be consistent.

Gen Z 133

Gen Z User-Generated Social Media Marketing Education 133

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Social listening. Affiliate marketing.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 130

Gen Z Millennials User-Generated Shipping 130

Buffer Marketing

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Gen Z 99

Gen Z Branding PR Marketing 99

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. General Instagram Reels statistics. Instagram Reels will turn 2 years old in August 2022. In 2022, Instagram users will be on the platform for 30 minutes per day. Source: Google Trends.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. — Jon-Stephen Stansel (@jsstansel) September 19, 2022. You know what you’re doing. Just kidding.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hootsuite

APRIL 7, 2022

But they do reveal how social trends and user expectations are evolving over time. If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t.

Gen Z 94

Gen Z Entertainment Social Media Marketing Shipping 94

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Engagement is key to retaining loyal customers who can vouch for your brand.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hootsuite

JULY 11, 2023

Authentic discoverability is key to getting in front of your audience Striking the balance between leveraging social channels to connect with customers while also keeping up with the pace of social without losing your unique voice as a brand has only become more challenging—and also more important than ever. The results?

Gen Z 86

Gen Z User-Generated Social Media Marketing Branding 86

Hootsuite

JANUARY 23, 2024

pic.twitter.com/UXUu6dK6Qm — Cap'n Crunch (@RealCapnCrunch) October 31, 2022 The more time you spend online, the more familiar you’ll get with popular or recurring social media memes. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Gen Z 89

Gen Z Fashion Transform Millennials 89

Hootsuite

APRIL 19, 2023

Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. The good news is it’s not necessary to be on every social messaging app. Instead, think about what your specific target market uses most and focus your attention there.

Gen Z 88

Gen Z Social Media Marketing Place Shoppers 88

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes.

Gen Z 102

Gen Z Customer Millennials Law 102

Buffer Marketing

OCTOBER 9, 2023

Trademark Lawsuit Trademark lawsuit against Elon Musk's X by an ad agency called X Social Media. Legal challenges could potentially affect X's branding or operations. Stay updated on legal developments that could impact X's platform policies or branding. monthly active users in 2022. Alt Platforms 1.

Gen Z 89

Gen Z User-Generated Transform Education 89

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. But data suggests marketers invested more in video content creation in 2022. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115