Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. ” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Your brand’s content should give off the same vibe.

SEO 115

SEO Real Estate User-Generated Promotion 115

Vertical Response

AUGUST 25, 2024

A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Integrating SMS can significantly boost conversion rates.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. YouTube stats for business Ready to build your brand on YouTube? Test various ad lengths, formats, and types to see what works best for your brand. users spent around 26.21

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Zumvu

JUNE 17, 2025

For brands, creators, or small businesses, keeping pace feels like a full-time job. It’s gotta be snappy, engaging, and on-brand, which is easier said than done. Brands post smarter, not harder, and see better reach without changing a word. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance 59

Finance Transform CRM Social Media Marketing 59

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing 115

Social Media Marketing Transform Marketers Marketing 115

Sprout Social

MAY 29, 2025

The data shows that while networks battle to boast the highest ROI, real performance gains hinge on execution: visible logos, quality creative, brand-focused marketing campaigns and full-funnel approaches boost your returns. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hubspot Marketing

SEPTEMBER 10, 2024

Brdnik recommends setting aside 10% of your annual budget as a contingency fund for unexpected circumstances or opportunities, such as a viral trend that could help enhance brand visibility or testing out the new shiny AI tool that will help the team create better and faster articles. Yet, 30% of marketers do not set specific goals.

Marketers 99

Marketers Marketing User-Generated PR 99

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. With the help of TikTok, Australian brands have been able to access previously unreachable audiences, increase revenue and grow their teams. Another 38% of Australian users (roughly 3.2

Gen Z 64

Gen Z Transform Fashion Food 64

Duct Tape Marketing

FEBRUARY 26, 2025

SEO strategy must evolve Instead of chasing organic traffic, brands should focus on influencing audiences where they are on social platforms, communities, and third-party sites. Content marketing needs a shift Creating content that thrives on Google, social media, and other platforms without requiring clicks is the new game.

Marketing Strategy 65

Marketing Strategy Food SEO Marketers 65

Zumvu

JUNE 17, 2025

These pros know how to field tricky questions, match the brand’s voice, and keep cool when the inbox overflows. Developers code, marketers strategize, and support hums along in expert hands. They dive into the product, learn the brand’s tone, and soak up its values. That’s when cracks start showing.

Customer 92

Customer Finance CRM Social Media Marketing 92

Martech

SEPTEMBER 27, 2024

The effort started with an “advanced notice of potential rule making” in November 2022. Dig deeper: Consumers want to buy from the ‘right brand’ What does the FTC rule for online reviews prohibit? It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years.

Influencer Marketing 121

Influencer Marketing Management Promotion Advertising 121

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. A 2021 J.D.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Stay on top of trends.

Influencer Marketing 124

Influencer Marketing Price Analytics Marketers 124

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 143

Influencer Marketing Affiliate Marketing Marketers Marketing 143

Marketing Insider Group

DECEMBER 8, 2021

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Market Trends 145

Practical eCommerce - Marketing

MAY 23, 2022

Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022. The post Advertising Trends from Top DTC Brands in 2022 appeared first on Practical Ecommerce.

Advertising 138

Advertising Advertisers Branding Shoppers 138

Martech

OCTOBER 17, 2023

We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative.

Influencer Marketing 125

Influencer Marketing Branding User-Generated Marketers 125

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. Affiliate links.

Influencer Marketing 120

Influencer Marketing Branding User-Generated Promotion 120

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketers Marketing 89

Econsultancy

DECEMBER 22, 2022

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4

Influencer Marketing 119

Influencer Marketing Marketing Mix Marketers Marketing 119

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR 141

PR Influencer Marketing Marketers Marketing 141

Search Engine Journal

AUGUST 4, 2022

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.

Influencer Marketing 100

Influencer Marketing Branding Marketers Marketing 100

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing.

B2C 135

B2C Market Trends Marketers Marketing 135

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. Influencer recommendations matter more than recommendations from friends and family. Influencer marketing has grown rapidly over the past few years — from $1.7

Gen Z 133

Gen Z Millennials Retail Price 133

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators.

Influencer Marketing 137

Influencer Marketing Promotion Branding Product 137

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketers Marketing Marketing Mix 91

Many Chat

JULY 8, 2022

They are a powerhouse tool for getting your content and brand noticed. Below, we’ll discuss hashtags and explore how they can help expand your brand reach. and “What are the trending hashtags in 2022?”. Hashtags give you consistent reach to users who may never have before crossed paths with you and your brand.

Fashion 111

Fashion Food Influencer Marketing Promotion 111