Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 118

Gen Z Millennials eCommerce Social Media Marketing 118

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. To help with this, here are three of the most important social media trends to look out for in 2022.

Marketing 100

Marketing Marketers Influencer Marketing Communications 100

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 99

Gen Z Branding Influencer Marketing Fashion 99

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Other updates for brands and creators. The post YouTube to double down on Shorts in 2022 appeared first on MarTech.

User-Generated 114

User-Generated Influencer Marketing Analytics Digital Marketing 114

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 102

Communications PR Gen Z Analytics 102

Econsultancy

DECEMBER 6, 2021

While some of this investment can be attributed to a bounce-back for the advertising sector in the wake of Covid-19, it points to a rapid shift toward social-first strategy that would likely have occurred regardless, albeit on a lesser scale. billion users in 2022. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Calvyn Lee Blog

JANUARY 28, 2023

Tiktok Marketing Trends Social Commerce and Accessibility Marketing Trends Trends #1 Tiktok Marketing Since 2019, TikTok has consistently ranked as one of the world’s most downloaded apps. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. 6 ways to make money on social media as a creator.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. How can brands benefit from Pinterest shopping? Social commerce is exploding. Yes… and also no.

Price 114

Price User-Generated Social Media Marketing Shoppers 114

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Management 95

Management Branding Influencer Marketing Advertising 95

Hubspot Marketing

FEBRUARY 28, 2023

Elon Musk (@elonmusk) November 1, 2022 In late 2022, Elon Musk announced a revamp of the Twitter Blue subscription program upping the price from $5 to $8 per month (or $11.99 Marketing Snippets The latest marketing news and strategy insights. Why social media marketing was the real winner of Super Bowl LVII.

User-Generated 138

User-Generated Social Media Marketing Price Influencer Marketing 138

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. — Jon-Stephen Stansel (@jsstansel) September 19, 2022. You know what you’re doing. Just kidding.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Martech

NOVEMBER 15, 2023

Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Consumers are looking to spend, and it’s not too late for marketers to act. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 107

Shoppers eCommerce Shipping Retail 107

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help.

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Across the board, brands, influencers, and every day users report low engagement on Instagram. Instagram is also thriving in the influencer marketing space.

Gen Z 122

Gen Z Millennials User-Generated Shipping 122

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t.

Gen Z 93

Gen Z Entertainment Social Media Marketing Shipping 93

Hubspot Marketing

MAY 2, 2023

By the end of 2022, over 450 million active users were on Pinterest. How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board.

Real Estate 126

Real Estate User-Generated Fashion Food 126

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

MAY 2, 2023

By the end of 2022, over 450 million active users were on Pinterest. How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board.

Real Estate 119

Real Estate User-Generated Fashion Food 119

Digital Marketer

DECEMBER 19, 2022

Since the early 2000s, the ecommerce market size has been growing rapidly. According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. Omnichannel marketing. Digitization of products & media. Social & influencer marketing. Marketing on the go.

Transform 83

Transform eCommerce Retail Entertainment 83

Hubspot Marketing

FEBRUARY 16, 2023

One of the most popular ways to measure social media ROI is through paid advertising. That said, how you calculate ROI depends on the specific goals of your social media marketing and the metrics you use to measure it. Instagram is also top-dog in the influencer marketing space.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If If you do fall into that first category, welcome to 2022! Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. Let us count the ways: 1.

Marketing 106

Marketing Marketers Influencer Marketing Social Media Marketing 106

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The most common form of marketing on Twitch is influencer marketing.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. But one thing that B2B brands can capitalize on is influence. And understanding influence has a much longer shelf life of value than a viral TikTok video.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Hootsuite

FEBRUARY 22, 2022

But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Hootsuite

MAY 17, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. seeing your ad on social media or noticing your brand at a local store). seeing your ad on social media or noticing your brand at a local store). following your brand on Instagram, browsing your website). Brand advocacy.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news?

Gen Z 115

Gen Z Entertainment Law Fashion 115

Exposure Ninja

OCTOBER 16, 2023

Print Print marketing refers to any marketing material that’s printed, including: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Being featured in a magazine or newspaper article. Another way is through social media.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Digital Marketer

OCTOBER 31, 2022

Do you know the best times to post on Tiktok in 2022? To ensure that you have your posts when your audiences wake, read along and find the best times to post on TikTok in 2022. To ensure that you have your posts when your audiences wake, read along and find the best times to post on TikTok in 2022.

Analytics 74

Analytics Influencer Marketing Digital Marketing Branding 74

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

User-Generated 112

User-Generated Video Marketing Shipping Product 112