The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago.

New Technology 289

New Technology CMO B2C Marketing 289

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. For example, Persado uses AI to create higher-performing marketing messages.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 93

CRM Health Customer Journey Performance Marketing 93

Hubspot Marketing

JANUARY 23, 2023

Back in 2021, over half of marketers pivoted their strategy after it went into motion, and 83% of those who pivoted had to change course two to four times in one year. Fast forward to 2022 and 20% of marketers have already pivoted this year due to a potential recession, hinting that we may see similar turbulence next year.

Marketing 87

Marketing Marketers Management Promotion 87

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Our marketing efforts are disrupted because we’re no more able to effectively manage cost projection for our email campaigns. Consider Third Party Partnerships.

Marketing 108

Marketing Marketers CRM Law 108

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies, including HubSpot partners, specialize in helping businesses with marketing automation, including email marketing, email drip sequences, lead scoring, SMS messaging, and CRM updates. It’s not just that they’re really good at marketing. 5000 list seven years in a row.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Search Engine Land

OCTOBER 13, 2022

NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. Meanwhile, 10 agencies are Search Engine Land Awards finalists two times (AEK Media, Amsive Digital, DAC, GA Agency, Megantic, Milestone Marketing, SEMbyotic, Thrive Digital, VMLY&R, Wpromote). Meet Search Engine Land 2022 award winners at SMX Next.

Transform 24

Transform Non-Profit Fashion SEO 24