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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In 2022, American Eagle drafted her to join them in the metaverse.) Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19).

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Australian social media demographics to inform your strategy

Sprout Social

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

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38 YouTube stats marketers need to know in 2025

Hootsuite

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? 8, 2022, it now has 853 million views and 37.9

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

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TikTok Trends B2B and B2C Marketers Should Watch in 2022

Hubspot Marketing

In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos.

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The Fastest Growing Social Media Platforms of 2023 [New Data]

Hubspot Marketing

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

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