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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 135
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How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

Hubspot Marketing

If you’re asking yourself the same questions, you’ve come to the right place. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. Generate Schema Tags The next four use cases come from Sylvain Charbit , the senior marketing manager on HubSpot’s tech SEO team. You look to your left: AI.

SEO 137
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What is a Content Management Workflow? Why You Need One in 2022

Hubspot Marketing

Having the right people in place on your content team is not enough. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management.

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Social media memes: The best of 2022

Sprout Social

Maybe that’s why social media managers make such good memes. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 10, 2022. — sam (@gwsafetynet) October 13, 2022.and The 5 best memes about social media we’ve seen in 2022. Social media managers live and breathe social.

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How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content 

Hubspot Marketing

In 2022, I was recruited by HubSpot for a brand-new challenge. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed. I then set up a learning management system with an onboarding course. They could peruse information in one place and then get to writing.

Price 109
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Semrush acquires Third Door Media, including MarTech

Martech

The editorial and conference teams will remain in place as part of Semrush. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. Media Contacts Jena Sullivan Senior Public Relations Manage Semrush Holdings, Inc. What does it mean for Semrush?

Law 131