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These AI Tools Upped My Productivity, Here's How

Hubspot Marketing

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. This allows marketers to focus on strategic tasks, creative work, and people management.

Product 68
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How to Use the Snapchat Ads Manager in 2022: A Guide

Hootsuite

The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads. What is Snapchat Ads Manager? Step 1: Head to Snapchat Ads Manager. promote a local place.

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How to manage and optimize local listings for SEO

Search Engine Land

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Similar to GBP, Bing Places is another platform where businesses can list their details, ensuring visibility among users of Microsoft Bing.

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6 key marketing ops predictions for 2022

Martech

The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations? 2021 was the breakout year for marketing operations.

Marketing 142
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9 social media marketer predictions for 2022

Sprout Social

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Here are their predictions on what’s in store for the future of social media marketing in 2022. Over the past year, social media managers have had to analyze trends in real-time to maintain brand relevance.

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Why SEO should be a product

Search Engine Land

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 96
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9 YouTube trends for your content strategy in 2022

Sprout Social

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Plus, in an era of social distancing, these real-time videos can help take the place of live events. Live videos.

Gen Z 135