Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 84% say Instagram marketing was effective for their company last year.

Market Trends

Hubspot Marketing

MARCH 29, 2022

We surveyed over 600 media planners this year and 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? How much are marketers spending on content marketing? What Content Planners are Budgeting For in 2022.

Copywriting

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). — Planet Fitness (@PlanetFitness) February 14, 2022. Coming February 2022. pic.twitter.com/ey0w4HZXnb.

Branding

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webinar.

Marketing

Hubspot Marketing

JULY 22, 2022

When we asked marketers what they found to be the most effective strategies in lowering CAC, the majority (67.6%) reported improving customer retention among the most effective. Conducting market research to better understand the target audience (55.8%). Marketing Channels with the Highest and Lowest CAC.

Customer Acquisition

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Market research tools. Market research , of course.

Copywriting

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. On Shopify Masters, the hosts invite successful entrepreneurs and ecommerce experts to discuss the tools needed to build a thriving online business. Standout episodes: The One Data Insight That Doubled This Brand’s Sales.

eCommerce

Heidi Cohen

MARCH 1, 2022

Use these social media facts to plan your 2022 social media marketing strategy. Contains data, charts, analysis and actionable marketing tips to make you succeed. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen.

Social Media Marketing

Sprout Social

SEPTEMBER 7, 2022

Conduct some of your own social media market research , then consider putting together a customer persona that showcases exactly who your business’s target audience is. Learn even more about creating your own successful TikTok marketing campaigns so you can grow your audience and build your business.

Branding

Hootsuite

JUNE 9, 2022

Denny’s (@DennysDiner) May 10, 2022. Where do you think audiences are more likely to go to follow or research brands/products? Where do you think audiences are more likely to go to follow or research brands/products? — Hootsuite (@hootsuite) April 21, 2022. — Android (@Android) May 11, 2022.

Branding

Rock Content

FEBRUARY 17, 2023

In this article, you’ll be able to get a glimpse of the speakers and subjects we discussed in Jam Session throughout 2022. Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker.

CMO

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

Transform

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. 57% believe AI workflow assistance has made their marketing campaigns more effective. Get MarTech!

Social Media Marketing

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. But this also means competitors can do the same.

Transform

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Market research. Affiliate marketing.

Branding

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S.

Whitepaper

Hubspot Marketing

AUGUST 12, 2022

If you're looking for flexibility, a career in digital marketing is a great choice. LinkedIn’s 2022 Marketing Jobs report shows a 121% YOY increase in a remote marketing job share with the most in-demand occupations in digital marketing and social media. Why should you specialize in e-commerce marketing?

Digital Marketing

Martech

MAY 16, 2024

As of 2022, 93% of U.S. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024. households. internet users are reachable by CTV.

Retail

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty.

Customer Marketing

Sprout Social

FEBRUARY 22, 2023

From customer care to research to recruitment efforts, the impact of social media extends to every aspect of your business. Social media makes customer and competitor research accessible to all For marketers, social media data is worth more than gold, as it reveals invaluable information about customers and competitors alike.

Transform

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. ” Insider Intelligence said that TikTok’s command of the digital ad market more than doubled in 2022 and has nearly 100 million U.S.

COS

Martech

MAY 19, 2022

GTM strategy scope and definitions vary based on your company size and solution sophistication, the state of the markets you compete in, and how you develop, deliver and bring your products and services to market. Take the 2022 MarTech Replacement Survey today! Let us know!

Management

Sprout Social

NOVEMBER 14, 2022

. — Sprout Social (@SproutSocial) October 24, 2022. As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. Remember: when people talk about your brand, your product or their pain points, they usually don’t tag you.

Marketing Strategy

Neil Patel

DECEMBER 14, 2021

In 2022, we plan to open agencies in more countries as our brand new offices in Australia and the UK continue to grow while keeping the momentum of our US, Brazil, and India offices boom. We’re also planning to launch a new initiative, Neil Patel University, in 2022.

Customer

Hubspot Marketing

DECEMBER 26, 2022

2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content. Centering content on your users and what they enjoy with data from market research.

Transform

Hootsuite

DECEMBER 15, 2022

Mastodon has been around since March 2016 but it only really blew up in late 2022, when a certain someone bought a certain social media platform. — Elon Musk (@elonmusk) April 14, 2022. Market research. — Elon Musk (@elonmusk) November 27, 2022. I made an offer [link]. At least not yet.

Non-Profit

Martech

NOVEMBER 15, 2023

Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Consumers are looking to spend, and it’s not too late for marketers to act. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers.

Shoppers

Hootsuite

DECEMBER 7, 2022

— Getawesome Gaming (@GetawesomeG) November 20, 2022. — Uber Support (@Uber_Support) November 20, 2022. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Twitter advanced search is an excellent tool to do market research.

Place

Hubspot Marketing

SEPTEMBER 7, 2022

August 7, 2022. The fact that Instagram learned from its mistake and rolled back its planned feed changes is a teachable moment for marketers and brands looking to avoid this type of uproar. Brands have to learn how to do more than just mimic to establish market dominance, and that can manifest from refocusing on innovation.

Gen Z

Econsultancy

APRIL 21, 2022

Tell us a bit about your role, and what a typical day looks like for you… I’m the CEO and founder of Stravito, an enterprise SaaS company that builds an AI-powered knowledge management platform for market research and insights. How do you see your industry changing in 2022 and beyond? Econsultancy Live: CX 2022.

Market Research

Sprout Social

MARCH 7, 2022

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. brookevpickle) February 23, 2022. If you still find yourself wondering if you’re ready for what’s next, check out this social media market research worksheet. Here’s to a better tomorrow ??

Branding

Hubspot Marketing

DECEMBER 19, 2023

He says, "As with any investment, potential investors should conduct thorough research and consider the risk factors unique to this dynamic and highly visible sector." It’s always important to be aware of the risks associated with any form of investment.

User-Generated

Sprout Social

DECEMBER 12, 2022

“Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. — Jon-Stephen Stansel (@jsstansel) September 19, 2022. — Dionne Warwick (@dionnewarwick) November 30, 2022.

Gen Z

Hubspot Marketing

SEPTEMBER 7, 2022

We recently ran a pulse survey to understand the biggest challenges businesses are facing, and the number one pain point was disconnected systems (HubSpot Market Research, 2022). This has always been a problem, but it’s gotten worse over the past few years. It makes sense when you think about it.

Customer

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. What is Ailing Modern Marketers? The problems that marketers face on a regular give more context to the numbers we see on the content maturity curve.

Transform

Hubspot Marketing

FEBRUARY 15, 2023

Upselling contributes 11-30% of revenue for 47% of companies, according to HubSpot's 2022 Sales Strategy & Trends Report. Market research. Bring sales and marketing on the same page. Watch Debbie McClure, Dropbox’s VP of Sales, share tips on what sales teams want marketing to know. That’s a sizeable percentage.

Management