Martech

OCTOBER 18, 2024

However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Every social media site has its distinct culture and jargon. Sponsored Content: Promote organic posts to a wider audience. billion by 2027.

User-Generated

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions.

Gen Z

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. of YouTube users exclusively use YouTube and no other social media platforms The vast majority of YouTube users are also on other social media platforms.

Gen Z

Buffer Marketing

FEBRUARY 6, 2025

The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. A TikTok business account is suitable for people using the TikTok app to promote their products or services. The latest U.S.

SEO

Sprout Social

MAY 14, 2025

Marketers can capitalise on these frequent visits by promoting bite-sized content in the Discover feed. This gives businesses a unique opportunity to blend entertainment with promotion through filters like virtual try-ons. With more Aussies seeking out their news on social media, concern over misinformation has increased.

Gen Z

Buffer Marketing

OCTOBER 29, 2024

Why it works: Adding music enhances the entertainment factor of your static content, increasing its likelihood of being promoted by Instagram’s algorithm. In 2022, for example, introducing the 'Add Yours' sticker for Reels led to a massive spike in reach for users who tapped into the feature.

User-Generated

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2022: Became an independent public benefit corporation, focused on building the AT Protocol. From its custom feeds to its ad-free model, Bluesky is carving out a niche in the social media world. Bluesky takes a different approach.

Gen Z

Hubspot Marketing

MAY 12, 2025

Take a look below for my full list of marketing campaign favorites from this year thus far (and what you can take away from them): 1. Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town. But this marketing campaign in particular?

Gen Z

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel. million times.

Gen Z

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Heres our guide to organic social media growth techniques for 2025, and a few examples of brands creating stellar organic content for inspiration.

Social Media Marketing

Hootsuite

OCTOBER 24, 2024

Gallup’s 2024 study found that fewer people (38%) want to hear from businesses on current events than in 2022 (48%). He added that although several TV and media brands promote things like voter registration, they’re “keeping it very broad.” Source: Levi’s The goal wasn’t to promote one side of an issue.

Non-Profit

Hubspot Marketing

JULY 31, 2025

My name is Alex Lewis, and I joined Substack in December 2022. I started the newsletter to explore some of my favorite things (like music, sports, and pop culture) and to have a creative outlet outside of my 10-year career in social media marketing.

Fashion

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. Generally, the aim is to provide about 70% helpful or interesting content and 30% promotional.

Gen Z

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. The effort started with an “advanced notice of potential rule making” in November 2022. The rule was in the works for nearly two years. People rely on online reviews to make informed purchases and compare products.

Influencer Marketing

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media Marketing

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing

Hootsuite

MAY 31, 2022

As of January 2022, 433 million people use Pinterest every month. growth rate is pretty consistent with other social media platforms like Instagram (3.7%). Source: Hootsuite 2022 Digital Trend Report. Pinterest is the 14th largest social network in the world. Source: Hootsuite 2022 Digital Trend Report.

Social Media Marketing

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. Not to be all “peer pressure” on you, but every social media platform today features some sort of paid boosting option. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you.

Promotion

OnPassive Marketing

OCTOBER 26, 2022

With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History. Social media marketing aims to build relationships with customers or potential customers and create a brand image that leads to increased sales.

Social Media Marketing

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Need Help Getting Started? Sources: S.

Social Media Marketing

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. In 2022, buyer journeys will continue to get more personalized.

Retail

Hootsuite

JANUARY 10, 2022

New for 2022: Idea Pins. Right now, this is an organic-only format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Idea Pin ads to everyone in late 2022 — so start getting ready for it now! New for 2022: Try on product Pins. Promoted Pins. Pinterest ad types.

Fashion

Hubspot Marketing

OCTOBER 17, 2022

It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. Reels Template.

Social Media Marketing

Hootsuite

JANUARY 13, 2022

New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing platform still rules all: Youtube. If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work.

Promotion

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Promote your products with organic posts.

eCommerce

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing

Hubspot Marketing

JUNE 22, 2022

It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. billion by the end of 2022 — keeping YouTube on its toes. In fact, TikTok is the most engaging of all social media apps, with an average user session of 10.85

Gen Z

AWeber

MAY 3, 2022

High-quality content promotes a great user experience on your site. You can then use this content on your site or as part of your social media marketing strategy. Use social media marketing. Another powerful ecommerce marketing strategy social media marketing.

eCommerce

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. Those promoting awesome content.

Social Media Marketing

Sprout Social

JUNE 30, 2022

Social media management isn’t an easy feat. Social media marketers know the work goes beyond simply scheduling a post with funny GIFs or crafting viral-worthy content. Many social teams, including ours, are usually smaller, but their impact on the business is large. Using the action priority matrix.

Social Media Marketing

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing

Hootsuite

JULY 21, 2022

Marketing ROI can seem complex at first, but once you know a few simple formulas, you’ll be able to tell if you hit your ROI goals straight away. Marketers used to shy away from ROI calculations, but this is changing. By calculating YOY growth, marketers can identify those channels that are growing or declining in importance.

Promotion

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. If you’re talking about a news story or violent event, Instagram can mistakenly think you’re promoting violence, which goes against guidelines. Don’t act like a bot.

Law