Buffer Marketing

OCTOBER 23, 2024

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. Another interesting one to note is the huge spike in reach on reels back in August 2022.

Entertainment

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Their email marketing is an extension of their social media marketing.

Retail

Buffer Marketing

JULY 23, 2025

While this stat doesn’t tell you how often people post or engage, it confirms one thing: Instagram is still the default social identity for most people online. Instagram connections in Buffer have nearly doubled since 2022 Among the 11 social networks our users can connect to Buffer, Instagram has grown 94.7%

Gen Z

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some. 

Branding

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.

Gen Z

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.    That said, posts that include images or photos are hot on the heels of video, followed by text-only posts.

User-Generated

Martech

JANUARY 22, 2025

When marketers invest in multiple social media platforms, they are finding value in the smaller platforms and spending accordingly, the study suggests. For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. ad spend on Meta properties saw 15% year-over-year growth in 4Q 2024.

Advertisers

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , CRM How EngageBay Can Help You Streamline Your Business Sep 28, 2021 Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need?

Finance

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. of YouTube users exclusively use YouTube and no other social media platforms The vast majority of YouTube users are also on other social media platforms.

Gen Z

Martech

OCTOBER 18, 2024

However, all social media sites have a certain percentage of ghost accounts. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Every social media site has its distinct culture and jargon. Many of these accounts are businesses, not individuals, so the numbers aren’t crazy. billion by 2027.

User-Generated

Sprout Social

MAY 14, 2025

With more Aussies seeking out their news on social media, concern over misinformation has increased. Per the University of Canberra, 75% of Australians are worried about distinguishing fact from fiction on social networksan 11% increase since 2022.

Gen Z

Buffer Marketing

JULY 15, 2025

As of the third quarter of 2025, there are 175 million Premium users , up from 154 million in 2022, and that number keeps climbing. LinkedIn Premium is growing fast LinkedIn’s paid offering is also seeing momentum.

Gen Z

Martech

APRIL 17, 2025

and 2022’s 20.9%. Podcasting skyrockets in digital audio Digital audio, including podcasting, has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth a slowdown from 2023’s 18.9% Last year’s growth was mainly because podcasting revenue surged to 26.4%

Retail

Buffer Marketing

FEBRUARY 6, 2025

The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. ” The audience demographics on TikTok are evolving, including older age groups. The latest U.S. ” TikTok isn’t just for brand awareness and discovery.

SEO

Hootsuite

JANUARY 17, 2025

Essien, MD MPH (@UREssien) May 31, 2022 One of their most interesting findings is their analysis of the most influential X users in this discussion. Get started The post Social media advocacy: How to promote a cause in 2025 appeared first on Social Media Marketing & Management Dashboard.

Promotion

Buffer Marketing

NOVEMBER 19, 2024

Before you ask: all Instagram videos are uploaded as Reels (the platform called time on IGTV videos, its old video offering, when they removed it from the mobile app back in 2022). The ideal size for your Reel is 1080 x 1920 px (9:16).

Analytics

Hootsuite

JANUARY 15, 2025

billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022. The post 51 LinkedIn statistics to shape your social strategy appeared first on Social Media Marketing & Management Dashboard.

User-Generated

Buffer Marketing

OCTOBER 29, 2024

In 2022, for example, introducing the 'Add Yours' sticker for Reels led to a massive spike in reach for users who tapped into the feature. 💡 Dive into Instagram trending audio in How to Find Trending Audio on Instagram in 2024 (+17 Tracks to Use Right Now) 7.

User-Generated

Martech

MARCH 7, 2025

In 2022, a LinkedIn lawsuit led to the shutdown of Singapore-based company Mantheos Ptd. Clark Barron has a thorough analysis of the situation on LinkedIn: This wouldnt be the first time LinkedIn took action against companies trying to get at its data (if that’s what happened).

Advertisers

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Make us go viral.

Transform

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2022: Became an independent public benefit corporation, focused on building the AT Protocol. Heres a quick history of Bluesky: 2019: Started as a research project inside X (formerly Twitter), led by then-CEO Jack Dorsey.

Gen Z

Buffer Marketing

MARCH 10, 2025

More Engagement Than X — Here’s What You Need to Know 📚 Data Shows Instagram Reels are Best For Reach — But Not Engagement 📚 From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022 📚 Threads Drives 73.6%

User-Generated

Backlinko

DECEMBER 17, 2024

For example, you could combine some of the content in an outdated list of The Best Gaming Laptops 2022 post with your current best list. Like this: This gives them a bunch of articles and pages that they could link to within that post about social media. Then, redirect the old page to the new one.

SEO

Sprout Social

JANUARY 21, 2025

Organic social media is the key ingredient in bringing all of those pieces together. 8 organic social media growth techniques to try in 2025 Lets break down the most important strategies for organic growth so you can make the most of your social media marketing strategy this year.

Social Media Marketing

Hubspot Marketing

MAY 12, 2025

Take a look below for my full list of marketing campaign favorites from this year thus far (and what you can take away from them): 1. Rhode Skin : Peptide Lip Shape Launch Since its inception in 2022, Rhode Skin has been the talk of the (beauty) town.

Gen Z

SocialPilot

JUNE 19, 2025

Balenciaga faced intense backlash over an ad campaign in 2022, forcing them to issue public apologies and pull the campaign. Take the example of luxury fashion house Balenciaga, whose 2022 holiday ad campaign featuring teddy bears in what appeared to be bondage gear sent Instagram and TikTok netizens into a frenzy.

Management

Sprout Social

JUNE 17, 2025

We sat down with Kara Redman, CEO and founder of Backroom—a brand strategy and activation agency—to find out why an unhinged persona doesn’t make sense for most brands and how marketers can craft a voice that is true to who they are. A (brief) history of unhinged marketing Social marketers already know that unhinged marketing is nothing new.

Gen Z

Hootsuite

OCTOBER 24, 2024

Gallup’s 2024 study found that fewer people (38%) want to hear from businesses on current events than in 2022 (48%). Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your social marketing efforts. Sign up for a free trial today.

Non-Profit

Sprout Social

MAY 12, 2025

Posted in 2022, her second-ever TikTok, A day in my life as a bakery owner, has been viewed over 3.3 One Australian food business embracing the power of TikTok is Brooki Bakehouse. Based in Brisbane, Brooki Bakehouse was founded by Brooke Bellamy, who took to TikTok to share behind-the-scenes snippets of her business. million times.

Gen Z

Hubspot Marketing

JULY 31, 2025

My name is Alex Lewis, and I joined Substack in December 2022. I started the newsletter to explore some of my favorite things (like music, sports, and pop culture) and to have a creative outlet outside of my 10-year career in social media marketing.

Fashion

Neil Patel

JULY 22, 2025

meme revival from 2022 ? What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. Do you remember the viral “Little Miss?” That’s a great example of trendjacking, or inserting your brand into viral online conversations.

Branding

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , Software Reviews How Insightful Helps You Optimize Workforce Management Oct 09, 2024 Get Featured Terms | Privacy © Copyright Zumvu Digital.

Customer

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. So let the buyer beware. Estimated daily active users: 200-250 million. Total users worldwide: 415.3

Gen Z

Buffer Marketing

MARCH 31, 2025

  In October 2022 , X/Twitter rolled out a feature where you can add up to four photos, videos, and GIFs in a single tweet. You only get a second to grab people's attention on social media, and creating eye-catching visual content in the proper size for each platform can make all the difference with your social media marketing.

Social Media Marketing

Martech

SEPTEMBER 13, 2024

Raphael Warnock (D-GA) during his 2022 reelection campaign. “Harris traveled to southern Georgia in order to lose by less in those areas, not to win,” Rohan Castelino, CMO of adtech platform IRIS.TV told MarTech. The Harris campaign was mirroring the strategy used by Sen.

Branding