Gen Z teens are watching YouTube ads and recalling what they’ve seen
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. increase in ad revenue for the second quarter of 2023. increase in ad revenue for the second quarter of 2023. Gen Z teens are twice as likely to recall an ad on YouTube than TikTok. Why we care. A shift in ad spend.
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