Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Pro-tip: Some popular digital marketing conferences include: Social Media Marketing World Content Marketing World MozCon 3.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 113

Gen Z Inbound Marketing User-Generated Entertainment 113

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. Image: TikTok for Business. Get MarTech!

Gen Z 119

Gen Z Shoppers Food Marketing Plan 119

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. What does it mean when a social media platform "dies?" Is Instagram an effective marketing channel in 2023? And the list goes on. Is Instagram dying?

Gen Z 122

Gen Z Millennials User-Generated Shipping 122

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. X displays sponsored posts and ads almost everywhere you go in the app.

Gen Z 100

Gen Z Branding Advertising Advertisers 100

TechWyse

JUNE 26, 2023

While we know it can be difficult to keep up with all the latest updates, Meta is sharing the best practices you can apply for your advertising. That way, marketers and business owners have access to the information they need to get the most out of their campaigns. You might want to think again.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI? Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. About 60% of TikTok users in the U.S.

Gen Z 123

Gen Z Millennials User-Generated Marketing 123

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 110

Gen Z Millennials Entertainment Marketing 110

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 113

Gen Z User-Generated Social Media Marketing Millennials 113

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” The app opened its virtual doors to 1,000 creators in October 2023 and already boasts a waiting list of 5,000 more eager to get in.

Gen Z 99

Gen Z Branding Influencer Marketing Fashion 99

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Sources: SEM Rush.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. 16 engagement post ideas for 2023 Facebook isn’t dead. Start experimenting with social media advertising on a budget. Almost 3 billion users — 36.7%

Gen Z 112

Gen Z User-Generated Transform Education 112

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. in 2022 and 2023 respectively.

Advertising 52

Advertising Advertisers Retail Shoppers 52

illumin

MAY 22, 2024

Here’s a quick overview of Meta advertising. Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. In the company’s decades-long rule as the largest social media company, it has established itself as a major player in the advertising space.

Gen Z 52

Gen Z Millennials User-Generated Advertising 52

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. . 'Cause Instead, you need to generate and nurture leads. Social media marketing for insurance agents feeds your sales funnel.

Social Media Marketing 90

Social Media Marketing Gen Z Education Health 90

Martech

MAY 14, 2024

of social media users in the U.S. on digital advertising, according to Statista. Worldwide nearly 30,000 companies advertised over 35,000 brands on TikTok during 2023. However, while TikTok is a very popular channel, especially with Gen Z, it is only one of several available to influencers.

Influencer Marketing 128

Influencer Marketing Gen Z Law CMO 128

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. MarketingEvolution) Marketers allocate 15.9% billion by 2025.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Hootsuite

APRIL 4, 2023

#401gives #donate #fundraiser #nonprofit #youth #organization #community #grassroots #bipoc #leadership #lgbtq #volunteer #fyp #share [link] pic.twitter.com/Asy0qeuK18 — Generous Heart (@GenHeartUSA) March 22, 2023 LinkedIn is where professionals go to find jobs and talk shop.

Non-Profit 99

Non-Profit Gen Z Real Estate Fashion 99

Buffer Marketing

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. It might be time to re-evaluate your advertising strategies on these platforms. Use these tools to optimize your learning and recruitment initiatives, and to improve marketing and sales strategies. Ad-Free Subscription Plan TikTok tests a $4.99

Gen Z 88

Gen Z User-Generated Transform Education 88

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 81

Law Social Media Marketing Entertainment Gen Z 81

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. Here’s a teaser: As of October 2023, there are an estimated 4.95 billion active global social media users, that’s 60.6% billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hootsuite

JULY 19, 2023

Facebook’s paid advertising capabilities can reach a wide berth of candidates, too. So, if you don’t feel like you’re getting enough eyes on your postings, consider running a paid advertising campaign. If you want to execute your social media recruiting on cheat code, use Hootsuite. Apply before 30/4/23.

Gen Z 76

Gen Z Copywriting Social Media Marketing Fashion 76

Hootsuite

APRIL 19, 2023

For instance, Messenger is a social messaging app that is tied to Facebook — if someone is asking for customer service help on a Facebook post on your Business Page , you can take the conversation out of the public eye and into a private conversation on Messenger to resolve. So discrete! So sophisticated! Miss Manners would be delighted.

Gen Z 89

Gen Z Social Media Marketing Place Shoppers 89