Hubspot Marketing

SEPTEMBER 25, 2023

HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. With ChatSpot, you can use a chat interface to ask a question or give commands related to your CRM to get a generative AI response. Key features: Generate blog, marketing, and email copy. Learn more or sign up here.

Transform 141

Transform Price User-Generated CRM 141

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). For martech leaders, infusing AI into core stack components like CRM and marketing automation platforms (MAPs) will increase accuracy and productivity. Natural language interfaces for analytics We’ve all been there.

Transform 120

Transform User-Generated Marketing Automation Platform CRM 120

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. It’s all about working smarter, not harder.

Branding 132

Branding Transform User-Generated SEO 132

Martech

JUNE 12, 2023

Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Our WCM/CRM/social/ecommerce/etc. I recently taught some martech workshops (in person!) Get MarTech!

Transform 122

Transform eCommerce Energy CRM 122

Martech

OCTOBER 18, 2021

California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. This move leverages DOOH, which has undergone a digital transformation over the last two years. COVID-19 has only sped up this marketing transformation. Senate in July.

Transform 114

Transform Shoppers Law User-Generated 114

Martech

MAY 5, 2022

Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. COVID-19 has only sped up this marketing transformation. Using a CDP, we can help prevent it. Understanding the need. That’s where CDPs come in.

Customer 126

Customer Transform Customer loyalty User-Generated 126

Martech

SEPTEMBER 27, 2021

The success within the Michael Kors marketing team has caught on, according to Sharon Kratochvil, Vice President Global Analytics at Michael Kors. The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ.

Transform 122

Transform CRM Analytics Customer 122

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Nearly 6-in-10 (57.2%) survey responses worldwide were submitted from mobile devices in Q3 2023. Q1 2023 54.7% Q2 2023 55.1%

Market Research 112

Market Research Non-Profit Transform Marketing 112

Martech

SEPTEMBER 23, 2021

“We really only have about 15 to 20 people that are working directly on our loyalty program between marketing and our product and business intelligence teams,” said Ross Moses, Senior Director, Analytics and Insights for the United States Soccer Federation. “We COVID-19 has only sped up this marketing transformation.

Transform 117

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Martech

NOVEMBER 23, 2022

when your website allows the CDP flag to begin its monitoring and tracking) could impact your analytics and metrics? . A shiny CDP that’s already been integrated/connected to your CRM system of choice. For the purposes of this article, let’s stick with three components: CRM will be the system that generates a “form” (i.e.,

CRM 114

CRM Transform Analytics User-Generated 114

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

Branding 135

Branding Price Influencer Marketing Analytics 135

Martech

AUGUST 23, 2023

Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue. At the forefront is the sweeping digital transformation across industries. In today’s always-on world, every click matters.

Transform 98

Transform Customer Customer Journey Fashion 98

Martech

JUNE 9, 2023

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks.

Transform 114

Transform CRM Analytics Social Media Marketing 114

Digital Marketer

DECEMBER 19, 2022

Digital marketing specialists are in high demand, making 2023 the year to kickstart your digital marketing career. But, whether you’re a seasoned digital marketer or at the beginning of your career, you’ll need to showcase the following five critical digital marketing skills on your resume to secure a job in 2023. Adobe Analytics.

Digital Marketing 73

Digital Marketing CRM Transform Marketing 73

Martech

JULY 25, 2022

CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management. Customer Relationship Management (CRM) platforms. Today, we have all-in-one CRM platforms (sales, marketing, customer success/service, data clouds, etc.) Sales Engagement platforms.

CRM 115

CRM User-Generated Marketing Automation Platform Customer Journey 115

Sprout Social

DECEMBER 6, 2022

Sprout was recently recognized by G2’s 2022 Summer Reports as the #1 social media suite across enterprise, mid-market and small business, and a leader across six award categories : Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Customer 111

Customer Transform CRM Management 111

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Some individual and organizational transformations will be needed. Analytics teams should become business analysts.

Real Estate 119

Real Estate User-Generated Transform Customer Journey 119

Martech

OCTOBER 20, 2021

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus (he was formerly Director Retention/CRM for the EMEA division. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 111

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SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Thus, they partnered with Pecan AI , a predictive analytics tool, to make strategic decisions with the help of predicted lifetime value (pLTV) models. In 2023, the company also introduced its AI-powered review writing service.

User-Generated 138

User-Generated Price Retail Marketing 138

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. They need the right tools to make swift, efficient decisions and provide the kind of personalized customer care needed in today’s competitive environment.

Customer 98

Customer Transform Health User-Generated 98

Martech

JUNE 15, 2023

.” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” The Pega way PegaWorld iNspire 2023 coincided with Pega’s 40th anniversary.

User-Generated 114

User-Generated Customer Journey CRM Shipping 114

Use Insider

MAY 20, 2025

Traditional analytics tells you what happened, but rarely shares why, and almost never shows whats coming next. Purpose-built AI agents proactively anticipate customer needs, reveal hidden insights, and transform routine interactions into impactful, relationship-building moments. Thats where Agentic AI steps in.

Transform 52

Transform Shoppers CRM Customer Journey 52

Use Insider

MARCH 4, 2023

Our Actionable CDP can ingest information from any online or offline source — including CRMs, CMSs, POS devices, customer support tools, data analytics solutions, marketing platforms, legacy systems, APIs, and so on. CRM IDs, phone numbers, and emails). Get accurate, 360-degree profiles of their customers.

Customer 52

Customer Transform Customer Journey User-Generated 52

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Measure your results: Use social media analytics tools to track your performance, identify areas for improvement, and adjust your strategy accordingly. So, there you have it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Unbounce

APRIL 6, 2023

With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. It’s kinda like teamin’ up with the Transformers. AI marketing doesn’t mean the end of real, flesh-and-blood marketers. Choosing the right AI marketing tool is key.

Product 81

Product Copywriting Price User-Generated 81

Unbounce

MARCH 8, 2024

Different tools provide the answers with different methods—with testing, analytics, surveys, and design. These days, most of the CRO tools on the market can be integrated with the tech stack you already have—CMS, CRM, social media, and more—so they can provide you with a more seamless optimization experience.

Analytics 52

Analytics Transform Copywriting Marketing 52

Unbounce

MARCH 12, 2024

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1

Product 59

Product eCommerce eBook Shipping 59

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software. – Forbes.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Use Insider

APRIL 19, 2024

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Book a demo with us today to understand how Conversational CX can transform your customer experience.

Customer Journey 52

Customer Journey Customer User-Generated CRM 52

Tiecas

OCTOBER 30, 2023

Read the fine print, though; there may be restrictions on how many times you can email to their list, and you do not own those contacts unless someone takes some action on your website and you capture those leads in your CRM. Tools like Google Analytics can be instrumental in providing these insights. Ready to have a conversation?

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Unbounce

JULY 14, 2023

And so of course, we are very lucky to be supported here at Unbounce by a team of, you know, analytics engineers, data engineers, data analysts as well. And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And so of course, we are very lucky to be supported here at Unbounce by a team of, you know, analytics engineers, data engineers, data analysts as well. And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

DECEMBER 1, 2024

Integrations with your tools : Your landing page should play nice with your email tools, CRM, and analytics. Now that it’s fresh out the kitchen, you’ll want to connect to your business domain, set up analytics, and integrate any other tools in your marketing stack. How, you ask? We’ve got you covered.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Vertical Response

FEBRUARY 22, 2025

GPT, or Generative Pre-trained Transformer, is an AI model for generating human-like text. Understanding GPT: An Overvieww Generative Pre-trained Transformers, commonly known as GPT, are designed to generate text by predicting the next word in a sequence based on the preceding context.

Transform 52

Transform User-Generated Key Performance Indicator Marketing 52

Martech

JULY 3, 2024

in 2023, according to Gartner’s latest annual CMO Spend Survey. This ongoing explosion in martech has empowered businesses with tools for every conceivable need — from customer relationship management (CRM) and marketing automation to data analytics and personalization. Average marketing budgets have fallen to 7.7%

Transform 133

Transform CMO Thought Leadership Customer loyalty 133