Jeff Bullas

FEBRUARY 2, 2023

Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports. Later also offers analytics options so you can know which of your posts are resonating with your followers. So, there are services that exist that can automatically do that.

Price 241

Price Analytics Marketing Marketers 241

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 136

Marketing Strategy Whitepaper Key Performance Indicator Analytics 136

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Google Analytics was born in November 2005 after Urchin was acquired by Google and became a free service. UA leaves behind Google Analytics 4, a replacement tool that marketers just seem to absolutely adore.

Analytics 102

Analytics User-Generated Digital Marketing Advertising 102

Jeff Bullas

FEBRUARY 13, 2023

Social Media Community Management You can’t build a successful social media marketing plan if you’re ignoring your fans and followers. One great example of this is Hilton Hotels who have a dedicated Twitter profile for customer support: Carve out at least one hour per day to dedicate to social media community management.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! billion in the U.S.,

User-Generated 121

User-Generated Retail Non-Profit Advertising 121

Search Engine Roundtable

OCTOBER 28, 2022

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360.

Analytics 97

Analytics Management Customer 97

Jeff Bullas

FEBRUARY 9, 2023

Some popular bot services for back end automation include Instagram schedulers, auto-posting services, hashtag generators as well as Instagram analytics. These services are manual and employ an account manager to help take over your Instagram growth workflow. This is why Instagram still allows these types of services. It’s all real.

User-Generated 308

User-Generated Management Price Promotion 308

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. You can manage your creative output, track the success of different types of content, and build a searchable library of content. Manage and Schedule YouTube Shorts📱 50 billion views. What's next?

User-Generated 102

User-Generated Management Analytics Place 102

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 133

Transform Non-Profit Health SEO 133

Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. To avoid serious disruption to your ads, book a free support session to to complete your move to Google Analytics 4 today.” Why we care. Where possible, existing site tags were used.

Analytics 71

Analytics Advertising Advertisers Management 71

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. What is the purpose of community management? and internal (employees, vendors, partners, etc.) Let’s take a look.

Management 145

Management User-Generated Analytics Branding 145

Martech

DECEMBER 15, 2023

New call analytics and call review features View and analyze all HubSpot call data in one place, instead of relying on custom reports or third-party tools, using the new Call Analytics page populated out-of-the-box reporting. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech.

CRM 106

CRM Analytics Place Communications 106

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI and machine learning in marketing analytics: A revenue-driven approach by. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner. Get MarTech! In your inbox.

CRM 90

CRM Transform Customer Acquisition Analytics 90

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Setting them up is a bit different than how you might be used to in Universal Analytics.

Analytics 138

Analytics User-Generated eCommerce Advertising 138

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute.

Analytics 85

Analytics Management Search Marketers Marketing 85

Search Engine Land

JULY 10, 2023

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Standard Universal Analytics properties have stopped processing new data. Why we care.

Analytics 71

Analytics User-Generated Advertising Advertisers 71

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. AI for improved experience and operational efficiencies.

Transform 100

Transform eCommerce Shoppers Retail 100

Search Engine Land

JULY 31, 2023

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. What’s the latest?

Analytics 73

Analytics Management Search Marketers Marketing 73

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. What are SEO metrics? And remember to be natural when doing so.)

SEO 117

SEO User-Generated Analytics eCommerce 117

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

Analytics 95

Analytics Price Education Product 95

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools.

CRM 96

CRM Finance Analytics Management 96

Martech

OCTOBER 3, 2023

Enhanced analytics with performance dashboards The new Global Performance, Live Chat Performance, and Meeting Performance Dashboards provide insights into Dynamic Chat engagement. Admins have greater capability to manage teams through creating teams of agents. View the complete set of September 2023 Marketo Release Notes.

User-Generated 107

User-Generated Shipping Place Analytics 107

Digital Marketer

SEPTEMBER 22, 2023

As we step into 2023, AI is paving the way for transformative changes in video marketing strategies. Advanced Analytics: Insights for Data-Driven Decisions AI-powered analytics tools provide valuable insights into video performance, tracking metrics like views, engagement rates, and conversion rates.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech.

Customer Journey 87

Customer Journey Law Analytics CRM 87

Customers.ai

MARCH 27, 2023

Are you exhausted from the daily grind of managing and expanding your sales efforts? In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Its suite of features includes lead management, prospecting, and reporting. Sales outreach tools are your solution.

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. Updated on September 29, 2023. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Don’t worry, it’s scalable!)

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? as Comarch Loyalty Management does. Let’s dive into it.

Management 99

Management Customer loyalty B2C Promotion 99

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. Ads and analytics only. This update relates to Google’s ads and analytics products. Dig deeper. You can read more about the new laws here.

Law 87

Law Analytics Advertising Advertisers 87

Customers.ai

MARCH 30, 2023

That’s why we’ve put together this list of Sales Prospecting Software for 2023. Integration with Existing Tools Seamless integration with your current sales and marketing tools, such as CRM systems, email marketing platforms, and social media management tools is an absolute must. We don’t want you to get left in the dust!

CRM 98

CRM Price B2C User-Generated 98

Martech

APRIL 26, 2023

Use Event data integrations to create more accurate Customer Journeys If events are part of your marketing strategy, you can create a broader and more accurate view of all the customer touchpoints by adding event integration data into the Customer Journey Analytics we reported in November. These reports are now out of beta. Get MarTech!

Customer Journey 84

Customer Journey User-Generated CRM Analytics 84

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Customer Journey 101

Customer Journey Analytics Customer Marketing 101

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. They provide a variety of services for analytics, technology, creative and media services. Byte was acquired by Dept in February 2021.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Martech

MARCH 28, 2023

Sales: Analytics, Account Discovery Dashboard, AI and more The latest sales updates are, in my opinion, a game-changer. They will make your sales process more efficient and easier to manage, which will help your teams close deals faster. This installment features recent enhancements to Sales and the Customer Data Platform. Get MarTech!

Health 84

Health CRM Analytics Promotion 84

Martech

MAY 19, 2023

Here are the updates relevant for managers: Book meetings on behalf of other users (beta). Manage your marketing emails from mobile. Manage your marketing emails from mobile devices Check the status of marketing emails from the convenience of your mobile device. New HubSpot embed for Salesforce (beta). Get MarTech!

Analytics 86

Analytics Price Management Customer 86