AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. BIMI and DMARC for email authentication and brand authority. Design choices to engage the 2023 reader. AMP for email. AI assistance in content creation.

Market Trends 126

Market Trends Email Marketing CMO Marketing 126

Ariyh

AUGUST 14, 2023

But how does it affect how people perceive your brand? Kimoji: Kim Kardashian’s emojis app) A misspelled brand name will put people off from buying from you, especially if they don’t already know your brand. Want your brand here? ✋ Limitations The research tested real (but unfamiliar) or made-up brands.

Branding 91

Branding B2C eCommerce Price 91

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Influencer Marketing 111

Influencer Marketing Branding B2C Marketing 111

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023. 92% of companies are planning to increase their podcasting budget in 2023.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. MarTech’s predictions for 2023 continue below.

Transform 101

Transform eCommerce Shoppers Retail 101

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. BIMI and DMARC for email authentication and brand authority. Design choices to engage the 2023 reader. AMP for email. AI assistance in content creation.

Market Trends 71

Market Trends Email Marketing CMO Marketing 71

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Build brand identity and awareness. What is social media marketing?

Social Media Marketing 79

Social Media Marketing User-Generated Marketing Marketers 79

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. More alarmingly, 14% state the importance of that alignment has further decreased in 2023. Only 68% of B2B marketers agree.

B2C 124

B2C SEO Transform Marketing 124

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 93

Influencer Marketing Market Trends Gen Z Fashion 93

Hubspot Marketing

DECEMBER 13, 2023

It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services. Plus, their branding is on point.

Inbound Marketing 84

Inbound Marketing PR Manufacturing Marketing 84

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 99

Branding Gen Z Transform Education 99

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Ariyh

NOVEMBER 20, 2023

Find out why Click here to sponsor Ariyh (sold out for 2023, booking for Jan 2024) 📝 Intro You're putting some of your products on sale, as it’s time to get rid of some old stock. Can be tested for B2B Research date : September 2023 📈 Recommendation Display your discounts as precise, rather than rounded numbers (use 12.5%

Price 87

Price B2C eCommerce Retail 87

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent pre-pandemic.

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

JANUARY 1, 2024

. 📝 Intro You open your email in the morning and see a couple of emails from brands you are not very familiar with. Especially if your brand is unfamiliar. Can be tested for B2B Research date : August 2023 📈 Recommendation Use direct mail to acquire new customers, or reconnect with inactive buyers. Sponsor Ariyh.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Quikly

JANUARY 6, 2023

With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.

Retail 52

Retail Branding Promotion Product 52

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes them more likely to take action on the recommendation and purchase.

Gen Z 120

Gen Z B2C Shipping Marketing 120

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Source Podcasting Over the last two years, podcasting has matured as a medium of sharing content, and more brands are taking it seriously, using it to engage audiences and generate leads.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Martech

DECEMBER 7, 2023

. “If I was at Marketo or Lean Data right now,” she told us, “I could have my logo there, I could have a personalized card inside for the individual — company-branded plus individually-branded and with unique content.” ” Brand immersive experiences. ” Brand immersive experiences.

Transform 99

Transform CMO B2C New Technology 99

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. Want your brand here?

Food 102

Food Price B2C Promotion 102

Use Insider

FEBRUARY 17, 2023

Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. Insider also drastically simplifies the process of using this data to customize all touchpoints people have with your brand, as we’ll discuss in a bit.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. This kind of “triggered nurturing” is so powerful because it positions your brand as helpful, not just reactive.

Email Marketing 99

Email Marketing Customer loyalty B2C Marketing 99

Ariyh

OCTOBER 31, 2023

This is a 3min practical summary of a scientific study 🎓 Join 23,473 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Voucherify Are you wasting time custom developing promotions? Create the promotions you want – without the dev time.

Copywriting 67

Copywriting B2C Promotion SEO 67

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. Want your brand here? Sign up for free Want to sponsor Ariyh? Here’s all you need to know.

Product 101

Product Food Health B2C 101

Orbit Media Studios

SEPTEMBER 20, 2022

Most bloggers struggle to find time to create and promote their content. Finding time to write and promote blog content competes with our other priorities. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. More on the B2B and B2C differences in the final section below.

B2C 145

B2C eBook Analytics Promotion 145

Ariyh

AUGUST 28, 2023

Want your brand here? When showcasing awards or recognition you’ve received, communicate it as “we are the best brand of 2022” instead of “we were chosen as the best brand in 2022” 🔍 Study type Field experiments (analysis of over 538,677 online reviews) and online experiments. Click here.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Want your brand here? Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

AUGUST 21, 2023

Previous insight: Don’t misspell your brand name (more insights here ) Showing product likes increases sales in the evenings and weekends Channels : Social proof | Reviews | Ecommerce | Social media For : B2C. Want your brand here? Currently, large global Ecommerce brands don’t include this feature on their sites.

eCommerce 90

eCommerce Price B2C Retail 90

Ariyh

JUNE 5, 2023

Read the State of eCommerce 2023 report to find out: What influences people most when shopping online? People who post about themselves on Facebook are more successful at maintaining friendships and brands considered “authentic” are more likely to be purchased and recommended. Want your brand here? Click here.

eCommerce 57

eCommerce B2C Price Promotion 57

Ariyh

DECEMBER 11, 2023

Previous insight: Take-back programs boost profits (more insights here ) Just-below prices increase sales without hurting how people perceive a product’s quality Topics : Pricing | Promotions For : B2C. Research date : April 2023 📈 Recommendation Use just-below prices to make your product seem cheaper (e.g.

Price 62

Price B2C Food Promotion 62

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. When faced with a potential downturn, brands that committed to advertising and marketing efforts rebounded faster and recovered quicker than those that opted to pull back. B2C will feel it first. Return to in-person events.

B2C 92

B2C Health Marketing Marketers 92

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. Want your brand here? Can be tested for B2B. Click here. It did not investigate the combination of the two (e.g.

Shipping 67

Shipping B2C Food Price 67

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. Want your brand here? Certain product categories tend to, historically, be branded differently for men and women (e.g. What would she value more? Click here.

Product 62

Product Direct Mail eCommerce Law 62

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Now’s the time to add some style to your page with high-resolution photos that represent your brand. Your cover photo can be more stylized, but consider using a colorful background that is consistent with your brand style guide. Promote your page. of Facebook users access the site via mobile, and 81.8%

Gen Z 125

Gen Z User-Generated Millennials B2C 125

Ariyh

OCTOBER 2, 2023

Read the State of eCommerce 2023 report to find out: What influences people most when shopping online? 🎁 Free design toolkit : high-converting coupons and promotions Get your free UI toolkit of 40+ ready-to-use high-converting, customizable Figma designs. Want your brand here?

Product 84

Product eCommerce Retail Shoppers 84

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 73

Branding Whitepaper Transform Place 73