Hubspot Marketing

OCTOBER 17, 2022

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

Promotion 92

Promotion Management Branding Communications 92

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel. dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 99

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 99

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Maintains brand consistency across all creative and audience-facing materials.

SEO 134

SEO User-Generated Shoppers Retail 134

Search Engine Land

DECEMBER 22, 2022

On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care.

Promotion 99

Promotion Pharmaceutical Food Advertising 99

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). in five years—a spending level achieved in 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

OCTOBER 26, 2023

billion worldwide in 2023 The influencer marketing industry was worth just $1.7 billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. Brands are expected to spend $7.14

Influencer Marketing 125

Influencer Marketing Entertainment Marketing Marketers 125

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Don’t aim for direct leads; connect with other humans.

2023 Trends 119

2023 Trends Thought Leadership Advertising Advertisers 119

Jeff Bullas

JANUARY 30, 2023

If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! They only promote true organic TikTok growth with real, active users. This is a far more beneficial strategy for brands and businesses who know their demographic and who they want to see using their products.

User-Generated 323

User-Generated Price Target Market Management 323

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Keyhole Keyhole offers real-time social media insights and monitoring.

Price 241

Price Analytics Marketing Marketers 241

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 108

Branding Fashion Gen Z Entertainment 108

Jeff Bullas

MARCH 5, 2023

What sets UseViral apart is its cross-platform promotion feature, which is essential for attracting users from other social media platforms to engage with your Instagram profile. This means you can reach a wider audience and gain more visibility for your brand or personal account. So, what are you waiting for?

Price 213

Price Promotion Social Media Marketing Customer 213

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? Can be tested for B2B Research date : May 2023 📈 Recommendation If your product is perceived as high-tech (e.g. chose the older brand (1865 vs 2018) for a wooden armchair.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

Gen Z 110

Gen Z 2023 Trends User-Generated Social Media Marketing 110

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 139

Marketing Strategy Whitepaper Key Performance Indicator Analytics 139

Jeff Bullas

FEBRUARY 9, 2023

TLDR: Useviral is the best service for Instagram promotions, which our team has independently tested. Advertising through Facebook and Instagram is too expensive for most small businesses, brands, influencers, and those just starting out, so what’s the answer? Passions are crypto and growth hacking to help companies succeed online.

User-Generated 308

User-Generated Management Price Promotion 308

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. And what other inroads will be made in customer experience for retailers and brands? MarTech’s predictions for 2023 continue below. MarTech’s predictions for 2023 continue below.

Transform 108

Transform eCommerce Shoppers Retail 108

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. He blogs at Writers in Charge.

Finance 360

Finance Copywriting Health User-Generated 360

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 87

Branding Entertainment Transform Manufacturing 87

Hubspot Marketing

NOVEMBER 16, 2023

Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? We partnered with Ipsos on a few surveys between October 2022 and January 2023 to find out: In December, shoppers are more motivated than ever to finish holiday shopping. Build Long-Term Brand Loyalty. What's Next?

Shoppers 104

Shoppers Gen Z Branding Retail 104

Litmus

JULY 18, 2023

Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. It’s never too early to start planning your holiday email marketing.

Shoppers 123

Shoppers Email Marketing Marketing Marketers 123

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response.

Advertising 89

Advertising Advertisers Whitepaper B2C 89

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? So, when you use Hashtagsforlikes, keep it relevant! #7.

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Unsurprisingly, the same study found that influencers are more trusted as brand spokespeople. This number drops to 38% for Millennials.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Both are text-based social media networks that promote open dialogue. Advantages of X Wondering how X can benefit your brand? X vs. Threads: What’s the difference? What is Threads?

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Rock Content

MAY 25, 2023

Well, we all know that every marketing campaign or initiative should be evaluated based on its ability to generate a positive return on investment, and after reading the new 2023 State of Marketing , a report by HubSpot, Litmus, Rock Content , and Wistia, some ideas came to my mind. Check it out: 1.

Market Trends 95

Market Trends Marketing Marketers User-Generated 95

Customers.ai

NOVEMBER 20, 2023

People subscribe to fewer brands on email than on other channels. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions.

eCommerce 111

eCommerce Shoppers Promotion Partner Marketing 111

Digital Marketer

SEPTEMBER 23, 2022

With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. According to a Forrester report , digital marketing spending by companies will reach $146 billion by 2023.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Jeff Bullas

JANUARY 9, 2023

It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks. You can repeat this process as often as you’d like; keep in mind that this works best for a quick infusion of likes that can help promote more natural growth. They now match Instagram with roughly 1.1 And that’s it!

User-Generated 292

User-Generated Entertainment Promotion Place 292

Digital Marketer

SEPTEMBER 22, 2023

This approach encompasses the creation and dissemination of captivating videos, on platforms to convey messages and establish brand awareness. Videos possess a unique power to captivate attention, narrate a brand’s story, and leave an enduring imprint on viewers. Videos are dominating the content marketing industry!

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Ariyh

AUGUST 14, 2023

But how does it affect how people perceive your brand? Kimoji: Kim Kardashian’s emojis app) A misspelled brand name will put people off from buying from you, especially if they don’t already know your brand. Want your brand here? ✋ Limitations The research tested real (but unfamiliar) or made-up brands.

Branding 91

Branding B2C eCommerce Price 91

Scoop.it!

APRIL 13, 2023

2023 is here, and what do we have ? Is it a popularization of our brand and building its image? As Google says , “before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience.” Will it be brand videos or vlogs?

Promotion 101

Promotion Analytics Entertainment SEO 101

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. Are you looking to keep a pulse on sentiment and brand health? which would still be ideal times to post.

Entertainment 106

Entertainment Gen Z Education Food 106