Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 108

Transform eCommerce Shoppers Retail 108

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023. COMING FEBRUARY 6] The State of Social Media in 2023: Click Here to Set a Google Calendar Reminder.

Social Media Marketing 125

Social Media Marketing Gen Z Millennials Influencer Marketing 125

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Rock Content

MARCH 28, 2023

In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. Well, their global branding strategy is basically impeccable.

Branding 71

Branding Global Marketing Fashion Whitepaper 71

OnDemand CMO

JANUARY 20, 2023

Here are 3 content marketing trends for 2023 to keep in mind. Video is a great form of authentic content that will give your audience a glimpse into your company and its culture while also humanizing your brand. Social media simply offers the best way for brands to connect with their audience.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too.

Management 109

Management Branding Shoppers User-Generated 109

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% In this article, we will delve into Singles’ Day 2023 for cautiously optimistic Chinese consumers. increase in sales of beauty products. billion in the first half of 2023, while Douyin surged by 60.4%

Retail 52

Retail eCommerce Fashion Health 52

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Branding 84

Branding Key Performance Indicator Transform Health 84

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% In this article, we will delve into Singles’ Day 2023 for cautiously optimistic Chinese consumers. increase in sales of beauty products. billion in the first half of 2023, while Douyin surged by 60.4%

Retail 52

Retail eCommerce Fashion Health 52

Use Insider

DECEMBER 6, 2023

High inflation had little impact over the Black Friday weekend According to Nielsen , the same basket of goods costs global consumers 18% more in 2023, compared to 2022. However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands.

Retail 52

Retail eCommerce Shoppers eBook 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 108

Branding Health Customer loyalty User-Generated 108

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand.

Customer 104

Customer Customer loyalty User-Generated Traditional Marketing 104

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Influencer Marketing 121

Influencer Marketing Affiliate Marketing Marketing Marketers 121

Use Insider

JANUARY 2, 2023

Personalization can include: Customized product recommendations Displaying targeted images or video Tailored CTAs Custom landing pages Adjusting how pages load Correct capture of customer details at checkout/registration Answering questions via chatbots What is an example of personalized content?

Customer loyalty 52

Customer loyalty Transform Manufacturing Product 52

Power Digital Marketing

DECEMBER 14, 2022

While it’s nothing new, affiliate marketing continues to trend upward as more and more brands lean into having third parties vouch for them. market, and if the historic data is anything to go by, 2023 will be even bigger. The affiliate partner promotes your product to their supporters, and you acquire some new leads.

Affiliate Marketing 52

Affiliate Marketing Marketing Strategy Marketing Marketers 52

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Whitepaper 84

Whitepaper Thought Leadership Promotion Customer loyalty 84

Sachs Marketing Group

JULY 18, 2023

The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. These addresses often belong to customers, prospects, or anyone who has shown interest in your brand or service. Here’s why building an email list is important in 2023.

Email Marketing 52

Email Marketing Law Customer loyalty Communications 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

User-Generated 123

User-Generated Marketing Marketers Customer loyalty 123

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond. What follows depends on your approach.

Customer loyalty 75

Customer loyalty Marketing Marketers CMO 75

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Why Should Brands Bother With Content Marketing? Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Social media content 3.43

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 105

Social Media Marketing Retail Branding Shoppers 105

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. What’s next in loyalty marketing?

Customer loyalty 89

Customer loyalty Retail Marketing Marketers 89

Search Engine Land

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Analytics 112

Analytics Customer Journey User-Generated Customer loyalty 112

Use Insider

AUGUST 21, 2023

Peak season marketing refers to the strategies used by brands to boost sales. Starting at Halloween and finishing on New Year’s Eve, the peak sales season can generate a significant percentage of yearly revenue, so it’s important to create engaging campaigns that will help your brand maximize its potential.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. billion by the end of 2023 and $232.3 She writes audience-specific stories to connect brands with their ideal customers. 46 min read Gmail. You know them. billion by 2024.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. billion by the end of 2023 and $232.3 She writes audience-specific stories to connect brands with their ideal customers. 46 min read Gmail. You know them. billion by 2024.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Use Insider

FEBRUARY 17, 2023

Insider can connect all your customer data from multiple sources into one place and personalize every touchpoint customers have with your brand. to create accurate profiles of your visitors and customers. The product pages they visited. The last one is more suitable for smaller eCommerce businesses.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Customers.ai

DECEMBER 29, 2023

It’s something all brands dream of. Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Search Engine Land

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. Furthermore, discounts need to be offered adequately to each customer’s profile. Will loyalty enter the metaverse?

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 104

Email Marketing Customer loyalty B2C Marketing 104

Use Insider

JULY 31, 2023

Insider’s Growth Makers Club is a community that brings together marketers from some of the world’s most innovative and fastest-growing brands. It’s an open platform that recognizes success, allows brands to share ideas, and offers a place for marketers to learn from each other.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. These audiences commonly include customers, prospects, employees and investors. Generate awareness on new products and company milestones.

Communications 108

Communications PR Key Performance Indicator Thought Leadership 108

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

Influencer Marketing 100

Influencer Marketing Customer Journey Health Marketing 100

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. See the world through your customer’s eyes.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. Stay alert for mentions of your brand or product and keep track of the positive feedback.

Market Research 124

Market Research Social Media Marketing Real Estate Fashion 124