Chief Martec

MAY 7, 2024

It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. churn from 2023 to 2024. More may have been acquired but are still being offered as stand-alone products with their original brand. That’s a crazy 27.8% growth year-over-year. Brightside.

Product 122

Product Law Marketing Marketers 122

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. In seconds, Predict gives you insights into how and why customers respond to your ads and your brand. This leads to happier customers and a more memorable brand. Vizit follows a similar tangent.

Branding 101

Branding Transform User-Generated SEO 101

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 92

Product Marketing Marketing Strategy Product Whitepaper 92

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5 dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 131

Product SEO Copywriting eCommerce 131

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 103

Millennials Shoppers User-Generated Marketing 103

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding Transform User-Generated Analytics 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance.

Branding 52

Branding User-Generated Transform Email Marketing 52

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. This increases brand recognition in the market and puts your business in front of more potential customers.

Price 307

Price Promotion Social Media Marketing Branding 307

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. The April 2023 reviews update was the last confirmed Google update. Why we care. Previous core updates.

SEO 145

SEO Analytics Product Branding 145

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

JANUARY 3, 2023

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked.

Branding 91

Branding Whitepaper Product 91

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 99

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 99

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 108

Branding Price Analytics Place 108

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. in Fall 2023. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. , I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. That was fantastic to hear.

eCommerce 123

eCommerce Retail Customer Branding 123

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Ariyh

SEPTEMBER 25, 2023

Two brands catch your eye: A straight dark green bottle with a small, minimalist label saying only the brand name and “100% Extra Virgin Olive Oil” A dark green bottle sculpted in a shape inspired by olive branches. This changes how you perceive the product, and how much you’re willing to pay for it.

Product 101

Product Food Health B2C 101

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 113

Retail Product Shipping Real Estate 113

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 134

SEO User-Generated Shoppers Retail 134

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. Giving advertisers some insight into competitor behavior.

eCommerce 111

eCommerce Advertising Advertisers B2C 111

OnPassive Marketing

NOVEMBER 5, 2022

Your brand will compete with other companies in new and different ways in 2023. So, what are the best tools for branding your company in 2023? So, what are the best tools for branding your company in 2023? Here are a few ideas for the best tools for branding in 2023.

Branding 76

Branding Promotion Market Trends Advertising 76

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience. 31 Influencer Marketing Stats to Know in 2023. Let's dive in. Table of Contents.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Search Engine Land

OCTOBER 31, 2023

The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products.

Product 113

Product eCommerce Promotion Advertising 113

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 100

Branding Fashion Food COS 100

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. BIMI and DMARC for email authentication and brand authority. Design choices to engage the 2023 reader. Chris Vasquez, Chief Product Officer at AWeber.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Martech

DECEMBER 28, 2022

It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services.

Transform 110

Transform eCommerce Shoppers Retail 110

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 111

Product Transform User-Generated Customer 111

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 108

Branding Fashion Gen Z Entertainment 108

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Don’t aim for direct leads; connect with other humans.

2023 Trends 120

2023 Trends Thought Leadership Advertising Advertisers 120

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing Strategy 139

Marketing Strategy Whitepaper Key Performance Indicator Analytics 139

Bannerflow

MAY 30, 2023

In this blog post, we will delve into the exciting design trends that have emerged in 2023. Motion Graphics: Breathing Life into Brands with Animation: In 2023, motion graphics have taken the design world by storm. Brands are embracing animated logos to bring their identities to life and leave a lasting impression on viewers.

Branding 52

Branding User-Generated Energy Product 52

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch. “On

Gen Z 117

Gen Z Advertising Advertisers Transform 117

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How unifying customer profiles is paying off for this iconic travel brand by Jacqueline Dooley. MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness.

CRM 98

CRM Transform Customer Acquisition Analytics 98