Remove 2023 Remove Branding Remove Customer Marketing
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

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Scaling a high-performing influencer marketing program

Sprout Social

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

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How to optimize your marketing budget: Do more with less

Sprout Social

Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors? What is your current brand perception? How has AI impacted the market?

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. The channel moves quickly, and marketers need to stay agile to move alongside it.

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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Launched in 2014, the company gives brands the analytics to track and ship stock globally. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry. What are the biggest challenges for ecommerce brands today, and how can they overcome them?

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Chili's Creates A Nostalgic Marketing Moment to Reach Millennial Customers

Hubspot Marketing

When brands are able to recreate moments that are reminiscent of the past through a modern digital lens, it can be an effective way to reach millennial customers. Marketing News The latest marketing news and strategy insights. TikTok statistics: 50+ stats marketers need to know in 2023.

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Digital Marketing Trends You Need to Know About to Stay Ahead of the Game

TechWyse

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023! Improves ROI by lowering ad waste.