Hootsuite

MAY 1, 2023

Improved brand safety: With a social media workflow in place, you can be sure that the right people on your team check every piece of content against your brand and compliance guidelines before approving it for publication. Copywriting: Writing captions or campaign slogans. This includes copywriting and graphic design.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Buffer Marketing

NOVEMBER 30, 2023

  Source 💡 Create generic content but focus on content that will help you grow.    Try new features as soon as they are released When a social media platform introduces new features, they often promote them to encourage users to try them.   How did I grow so fast?   Ready, Steady, LinkedIn!

Copywriting 122

Copywriting User-Generated Promotion Advertising 122

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. billion by 2031 , growing by 32% from 2022 to 2023. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. Source Copy.ai

Price 108

Price User-Generated SEO Copywriting 108

Rock Content

OCTOBER 12, 2023

As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee. Plus, most social media users follow at least one brand in addition to their friends and family. Then, LinkedIn could be a solid place to meet new clients.

Social Media Marketing 74

Social Media Marketing Copywriting User-Generated Marketing 74

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Unbounce

JANUARY 3, 2024

Analyze the current situation It’s kinda hard to know how to improve a sticky situation if you’re not sure about what’s causing the stickiness in the first place. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or losing interest. Ewww, who put that gum there?)

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Unbounce

JANUARY 3, 2024

Analyze the current situation It’s kinda hard to know how to improve a sticky situation if you’re not sure about what’s causing the stickiness in the first place. Heatmaps are a helpful tool—they’re like a GPS for your website, guiding you to where users are clicking, lingering, or losing interest. Ewww, who put that gum there?)

eCommerce 52

eCommerce User-Generated Copywriting Digital Marketing 52

Lynton Web

MAY 3, 2023

When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. Search engines are the greatest generator of website traffic, with studies reporting that 53% of all web traffic comes from organic search results. Here are some tips to improve your copywriting for SEO.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Hubspot Marketing

OCTOBER 24, 2023

However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. Personalize User Experience Machine learning models can analyze user behavior and historical data to predict customer preferences. billion in the first quarter, compared with $116.4

User-Generated 110

User-Generated Price Retail Marketing 110

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. Looking at my new AI-generated persona, I knew, based on some general research, that it’s missing a few things: ride-share opportunities for smaller payloads, insurance and risk management and geo-political considerations. Is it accurate?

SEO 69

SEO Copywriting User-Generated CMO 69

Buffer Marketing

JUNE 29, 2023

💡 Power your writing with Type.ai – new users get 30 credits to play around with! "The AI's true power is only unleashed when you have a general sense of what you want to write." " Understanding this, he offers specific advice to users of AI tools like Type.

User-Generated 115

User-Generated Copywriting Energy Communications 115

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Make it very clear what the user is expected to do. Pick a style that fits with your visual brand , and consider where you want to place it in your content hierarchy.

Marketing 90

Marketing Marketers Email Marketing User-Generated 90

Hootsuite

APRIL 11, 2022

million users in the US alone. million users by 2023. The app keeps growing its user base with no sign of slowing down. per month per account (or free for Hootsuite Enterprise users), this TikTok tool’s affordability makes it a popular feature. You can show and tell in one easy-to-edit place. TikTok Promote.

Analytics 111

Analytics Promotion Marketing Marketers 111

Orbit Media Studios

JANUARY 3, 2024

Here is a walkthrough of semantic SEO from my presentation at Content Jam 2023. So we first need to confirm that we have used the primary target keyphrase, “spacecraft launch services,” in all of the most important places. This brings us to a realization for digital marketers and SEO copywriters. That’s 73% more phrases.

SEO 130

SEO Copywriting CMO Analytics 130

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 139

Gen Z User-Generated Fashion Copywriting 139

Hubspot Marketing

DECEMBER 11, 2023

In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. You’re not the only one feeling the struggle. We think so.

User-Generated 94

User-Generated Marketing Marketers Copywriting 94

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Design choices to engage the 2023 reader. Alternative metrics to open rates in a post-Apple MPP world. AMP for email. Technology consolidation.

Market Trends 131

Market Trends Email Marketing CMO Marketing 131

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Design choices to engage the 2023 reader. Alternative metrics to open rates in a post-Apple MPP world. AMP for email. Technology consolidation.

Market Trends 77

Market Trends Email Marketing CMO Marketing 77

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. These are the places you want to nail over time. TABLE OF CONTENTS What should you A/B test?

Price 105

Price eCommerce User-Generated Copywriting 105

Unbounce

JANUARY 16, 2024

36 min read It’s 2023, and the education system is continuing to evolve worldwide. More blog posts by Laura Kerridge Whether your course is a free lead magnet designed to introduce users to your brand or your main product, a landing page is an essential part of your marketing toolkit. Updated on January 11, 2024.

Transform 52

Transform Education Price User-Generated 52

Neil Patel

MARCH 14, 2023

From improving your visuals to using analytics to gauge user behavior, we’ll cover all the essential elements that can help you create content that resonates with your audience and boosts your social media engagement. You don’t want your content to look too out of place because its colors don’t work well with the platform’s colors.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Unbounce

MARCH 8, 2024

They help identify barriers to conversions, improve user experiences, test hypotheses , gather feedback, and measure results. Instead of a single element, you might compare 2 completely different webpage designs or user experiences. And A/B testing is the best way to do that. Already in for A/B testing? Think heat maps.

Transform 52

Transform Analytics Copywriting Marketing 52

Kevin Indig

JUNE 26, 2023

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Google’s goal is to answer the user's question. Conversion Optimization, or CRO, is the craft of completing user journeys. Other conversions are soft , i.e., users engage with something.

User-Generated 91

User-Generated Price SEO Product 91

Unbounce

DECEMBER 20, 2023

Updated on December 20, 2023. Unlike standard product pages—which are broadly informative for users in any stage of the purchasing journey—product landing pages narrow a visitor’s focus for a deeper look at a product’s features , benefits , and the reasons why it’s a must-have. Your CTA should be prominently placed and easy to find.

Product 52

Product eCommerce User-Generated Price 52

Unbounce

NOVEMBER 7, 2023

Updated on November 1, 2023. You could go as far as to say that WordPress is an ideal place to build landing pages that increase conversions. The place you landed after clicking on the ad. Any friction will annoy users, and they most likely won’t return. 15 min read What is a WordPress landing page, exactly?

Whitepaper 52

Whitepaper User-Generated SEO Promotion 52

Unbounce

OCTOBER 24, 2023

Updated on October 26, 2023. billion by the end of 2023 and $232.3 So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing. If your customer service isn’t tops, this will affect how users view your product. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

Updated on October 24, 2023. billion by the end of 2023 and $232.3 So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing. If your customer service isn’t tops, this will affect how users view your product. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

SEPTEMBER 12, 2023

/ Lead generation 8 high-converting lead generation landing page examples to inspire yours By Hayley Mullen and Paul Park. Updated on September 13, 2023. TABLE OF CONTENTS What’s a lead generation landing page? Signed, a totally unbiased copywriter.) What is a lead generation landing page?

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. There are no analytics programs that generate this report. And triple check your persona, especially if you use AI to generate your personas. This single chart is a dream come true to the conversion copywriter. Now on it’s 6th edition.

SEO 67

SEO Analytics Copywriting Marketing 67

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. That’s the power of a creative brief.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Unbounce

NOVEMBER 2, 2023

Updated on November 2, 2023. 55 min read In 2023, artificial intelligence hit the collective consciousness like a runaway Tesla Cybertruck. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators.

PR 98

PR Marketing Marketers Non-Profit 98

Unbounce

APRIL 18, 2024

billion email users (more than half the population of earth!), How to do it right: Make signing up for your email list a breeze by placing clear and enticing signup forms throughout your website, especially on high-traffic pages like your homepage and product listings. Updated on April 18, 2024. and that number will grow to around 4.73

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! Come along with us as we reminisce on all the highlights of Litmus Live 2023! Relive the best email event of the year Did you miss out on Litmus Live 2023? days of this extraordinary email extravaganza. No worries!

Communications 99

Communications Email Marketing User-Generated Price 99

Hootsuite

JULY 19, 2023

LinkedIn is traditionally a place for people to network and search for jobs, so recruiters meet people when they’re in the right professional headspace. Niching down with your hashtags will allow you to reach a community of skilled applicants instead of capturing a broad, more general sample. billion users. Apply before 30/4/23.

Gen Z 75

Gen Z Copywriting Social Media Marketing Fashion 75

Hootsuite

MAY 29, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. AI in social media refers to artificial intelligence tools and services designed to help users save time, increase engagement, and stand out on social media platforms. It’s seriously easy.

User-Generated 72

User-Generated Copywriting Non-Profit Social Media Marketing 72