Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. Whether you offer a discount code to your most frequent customers or send them a personalized card thanking them for their loyalty, little tokens of appreciation can go a long way.

Shoppers 125

Shoppers Marketing Marketers Customer loyalty 125

Sprout Social

OCTOBER 30, 2023

To provide an exceptional customer experience, companies must be prepared to deliver a social media customer support strategy that is both timely and high quality—a challenging feat for teams who are already stretched thin. Chewy’s efforts help them maintain lifelong customer loyalty and priceless brand advocacy.

Customer 143

Customer Customer Journey Food Marketing 143

Litmus

AUGUST 3, 2021

While these tactics might address near-term business challenges, they create a wealth of long-term risks that threaten brand awareness, new customer acquisition, new product development, customer loyalty, and pipeline & revenue growth—the exact business mandates we have been entrusted to deliver for our organizations.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Litmus

AUGUST 15, 2023

You can choose to display a stream of products from all categories, control the category manually, or even combine it with CRM data. Updated August 2023 by Abigail Sims. Web-based product content You can display live content based on “most viewed,” “most purchased,” or “most added to cart” based on live site activity.

Shoppers 99

Shoppers Millennials Customer loyalty CRM 99

Hootsuite

MARCH 2, 2022

Gartner predicts that more than 60% of all customer service engagements will be resolved through digital or self-serve channels like social messaging and chat by 2023. 60% of Internet users say bad customer service is a concern when making a purchase online. And sales associates can help customers find the right products.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Martech

FEBRUARY 11, 2022

Its “ Make it a Thing ” campaign amplifies the personalization options even further with additional customization features. A few years back, Target rolled out a personalized customer loyalty program that offered savings on purchases, birthday rewards, nonprofit giving, and a variety of customized offers.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122

Use Insider

JULY 31, 2023

Step 1: Create a single, unified customer view NocNoc’s customer lifecycle includes multiple stages, from lead generation and customer acquisition to customer engagement and retention. Customers’ personal data such as address, payment details, email, and phone number are usually held in a CRM.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM eCommerce 52

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 79

Customer Transform Customer loyalty Outbound Marketing 79

Sprout Social

JULY 12, 2023

The benefits of integrating AI into your customer support channels AI-supported customer service helps businesses refine and scale their support functions without overwhelming agents. Machine learning elevates support functions across channels, including social media customer service , effortlessly with intelligent automation.

Customer 98

Customer Transform Health User-Generated 98

Exposure Ninja

JULY 5, 2023

We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Use tools like customer relationship management (CRM) software, web analytics, and social media listening to gather valuable insights about your audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

OCTOBER 24, 2023

This allows the digital music service provider to create customer segments based on music preferences, enabling personalized music recommendations and playlists for each user, ultimately increasing customer engagement. Sephora built long-term customer loyalty with Sephora Virtual Artist.

User-Generated 135

User-Generated Price Retail Marketing 135

Use Insider

FEBRUARY 17, 2023

Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. — to create accurate profiles of your visitors and customers.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Welcome Software

DECEMBER 26, 2023

A loyal customer is someone who has an ongoing positive relationship with your business. Customer loyalty drives repeat purchases and builds trust so your business is the one they choose over a competitor that has similar products or offerings. But according to Gartner’s 2023  CMO Spend and Strategy Survey,  only 21.3%

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

A loyal customer is someone who has an ongoing positive relationship with your business. Customer loyalty drives repeat purchases and builds trust so your business is the one they choose over a competitor that has similar products or offerings. But according to Gartner’s 2023  CMO Spend and Strategy Survey,  only 21.3%

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Use Insider

AUGUST 20, 2023

The challenges faced in 2023 are vastly different from ten, even five years ago, largely due to the rising expectations of customers. Identifying customers through in-depth segmentation Arguably, the most important strategy is to identify customers through segmentation.

Customer 52

Customer Customer Journey Communications User-Generated 52

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. Include data from users who log into your websites , subscribe to your newsletters, fill out forms and whose data is stored in your customer relationship management (CRM) software. – Forbes.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Customers.ai

DECEMBER 5, 2024

Exclusive Discounts for VIP Customers The best way to increase LTV is to give special treatment to your best customers. Bookmark this pic.twitter.com/XW3hnFtA7h — Konrad | Ecommerce Email & SMS (@EcomKonrad) September 16, 2023 Who doesnt love feeling special? Thats why VIP flows print cash. Steal our framework below.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Digital Marketer

MAY 25, 2023

On the other hand, customer support is vital to operating a business since customer questions always need to be answered. Why Is Customer Success Important? The worldwide customer success platform market will grow from $850M in 2020 to $3417.5M by 2026 , expanding at a CAGR of 26.10% within 2023-2028.

Customer 74

Customer User-Generated eCommerce Education 74

Unbounce

MARCH 12, 2024

Embrace analytics Tools like Google Analytics and CRM systems will provide the data you need to understand where you are and where you need to go. This ensures that leads captured through Unbounce landing pages are nurtured with personalized emails and follow-ups, driving sales and customer loyalty.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

OCTOBER 24, 2023

Updated on October 26, 2023. billion by the end of 2023 and $232.3 Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational. This can be achieved with a great customer onboarding sequence to make sure they know the ins and outs of your product.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

Updated on October 24, 2023. billion by the end of 2023 and $232.3 Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational. This can be achieved with a great customer onboarding sequence to make sure they know the ins and outs of your product.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

APRIL 18, 2024

Sending emails is powerful for marketers because it’s a versatile tool that can promote products and services, foster customer loyalty, and drive conversions. Emails are great for engaging customers at every stage of the buyer journey. How to do it right: Embrace segmentation power.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Sprout Social

DECEMBER 12, 2023

Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing. As The 2023 State of Social Media Report highlights, 98% of leaders acknowledge they need to better understand the long-term potential of AI. Despite high usage rates, a lot of ambiguity surrounds AI.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketing 144

Martech

JULY 3, 2024

in 2023, according to Gartner’s latest annual CMO Spend Survey. This ongoing explosion in martech has empowered businesses with tools for every conceivable need — from customer relationship management (CRM) and marketing automation to data analytics and personalization. Average marketing budgets have fallen to 7.7%

Transform 132

Transform CMO Thought Leadership Customer loyalty 132