Remove 2023 Remove Customer Marketing Remove Management
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Check out her recommended packing for your 2023 marketing journey today.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

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Scaling a high-performing influencer marketing program

Sprout Social

Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt. Most brands dont have a dedicated influencer marketing team. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

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MarTechBot update: Personas, image generation and new prompts

Martech

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org.

Transform 114
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. MAPs and CRMs, while workhorses, haven’t been entirely effective in enabling marketing and sales teams to execute the transition.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise. Earlier this month, we celebrated a new milestone—The Arb surpassed 10,000 members comprising social professionals from around the globe, not restricted to only Sprout customers.