Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Email verification and mobile optimization.

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

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Marketing Marketers Promotion Management 106

Hubspot Marketing

DECEMBER 13, 2023

Email Marketing Your email list is a potential goldmine for your business. By using this opportunity to deliver helpful, relevant content to them, email marketing makes it easier to convert lookers into buyers. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

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Inbound Marketing PR Manufacturing Marketing 103

Exposure Ninja

MAY 2, 2025

increase from 2023. Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies. Email marketing is what keeps your brand front of mind during these different stages. And we didn’t get these results by guessing.

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Digital Marketing Finance Gen Z User-Generated 52

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions.

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Whitepaper Email Marketing Customer Journey Education 106

Martech

MARCH 9, 2023

Marketers panicked at the thought of losing open rates. 2023: The rise of ChatGPT and other AI-driven (meaning data-driven) natural language processing models. For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps.

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Martech

MAY 30, 2024

And that’s where email deliverability tools come in, offering a more comprehensive solution. What really affects email deliverability? So, even after a warm-up process, emails can still end up in the spam folder. In 2023, nearly 45.6%

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Health User-Generated Email Marketing Place 114

Litmus

SEPTEMBER 24, 2024

In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.

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Shoppers Millennials Retail Email Marketing 94

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

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Marketing Strategy Whitepaper Thought Leadership Marketing 105

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketing Marketers User-Generated 80

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. by the end of 2021 and Snapchat by 2023. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

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Email Marketing B2C Customer loyalty Marketing 109

Martech

JUNE 8, 2023

Here’s an example from Ace Puzzles: For many brands, the limited-term opt-out has become another step in the email workflow. Its value has also generated an ongoing debate among email marketers. Is the holiday or event email a worthy effort that shows customers your brand cares about their well-being?

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Gen Z Logistics Finance Energy 105

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. Don’t do lead gen with the intention to spam This is more of an email marketing tip, but still. Make it clear with the landing page, thank you page, and follow-up email what they’ll be receiving and how often.) 22 minute read The AI guide to conversion rate optimization June 8, 2023.

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