Remove 2023 Remove Email Marketing Remove Performance Marketing
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3 email marketing shifts to make in 2023

Martech

We made it to 2023! Many marketers told me they were busier than ever. Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. But even in the U.S.,

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DemandScience and Terminus merge, keeping data at the center of B2B marketing

Martech

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts with ads served across a wide range of platforms, including LinkedIn, connected TV and audio ads.

B2C 125
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4 marketing takeaways from 2022 to help you conquer 2023

Martech

The advice I shared in 2022 can guide you through 2023. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. How to do email audits, review your tech stack and move to a new ESP. This rush to RFPs will continue in 2023.

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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons. A staggering 98% said they would invest in AI tools in 2023. Email Marketing. Especially with earned media.

B2C 144
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5 hot B2B marketing trends

SmartBrief - Marketing

Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., paid social, affiliate marketing, a selling focus in email marketing, etc.) Give me that ROI! takes precedence over long-term brand building.

Gen Z 78
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What’s the state of email beyond 2023? by Litmus

Martech

Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. That’s a lot of emails. What’s your priority?

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Knowing which approach to use — now, that’s the hard part! Get MarTech! In your inbox.