Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 138

Influencer Marketing Gen Z Millennials Price 138

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 111

Gen Z Branding Millennials Transform 111

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 109

Gen Z User-Generated Education Food 109

Hubspot Marketing

JANUARY 19, 2024

Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 109

Gen Z Influencer Marketing PR User-Generated 109

illumin

OCTOBER 11, 2023

Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. There is no denying that Millennials and Gen Z have immense purchasing power. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 127

SEO User-Generated Gen Z Analytics 127

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 97

Gen Z User-Generated eCommerce Finance 97

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

Gen Z 114

Gen Z 2023 Trends User-Generated Social Media Marketing 114

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

TechWyse

MARCH 28, 2023

Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. If an online user enters relevant keywords or phrases, your website is displayed on a search engine result page (SERP). Marketing Content to Gen Z? How does this work?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Higher user reviews for products. Personalized content experience.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Regardless, marketing and advertising budgets will continue to follow users. survey we reported on in Amazon beats Google as starting point for product search. Why we care. won’t be a big factor yet – and may never be.

eCommerce 97

eCommerce Gen Z Shoppers Millennials 97

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. This 2023 study from Edison Research shows the remarkable growth of this platform among young people: If you’re viewing this on a mobile device, the chart might be hard to see.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

SEPTEMBER 11, 2023

When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Hubspot Marketing

JANUARY 10, 2023

In the same report, Drizly also noted products that were perceived as “lighter” such as clean wine and hard seltzer were some of the top-selling products last January. According to Gallup, alcohol consumption for American adults is on the decline and Gen Z’s drinking patterns may be influencing the shift.

Gen Z 98

Gen Z Millennials User-Generated Influencer Marketing 98

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. billion USD in 2023. billion USD as of December 2023. The global influencer market is valued at $21.1

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

TechWyse

JUNE 26, 2023

Meta Shares New Tips to Maximize Ad Campaign Performance Source: Shutterstock Meta is frequently changing their ad systems to mitigate rising restrictions on user data. Twitter Blue Explained: Everything You Need To Know in 2023 Source: Shutterstock Are you pondering about the idea of leaving Twitter? You might want to think again.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Sprout Social

AUGUST 29, 2023

At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. According to PwC, 44% of consumers say they would be interested in using chatbots to search for product information before they make a purchase. But that’s just the beginning.

Customer 78

Customer Gen Z Shoppers User-Generated 78

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

FEBRUARY 1, 2023

This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. So it’s no shock that mobile ad game popularity increased during this time.

Gen Z 93

Gen Z Advertising Advertisers Branding 93

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145