Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. For example, investing in the audiences that are most inclined to buy your product or service instead of mass reach.”. As more out-of-home ads get plugged into omnichannel campaigns, momentum will continue in 2023. “As

Gen Z 108

Gen Z Advertising Advertisers Transform 108

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. But building that trust is getting harder.

Gen Z 118

Gen Z Market Trends Millennials Marketing 118

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 135

Influencer Marketing Gen Z Millennials Price 135

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 120

Gen Z Product User-Generated Millennials 120

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. In 2023, there were 25.8 They aren’t loyal to brands.

Influencer Marketing 76

Influencer Marketing Market Trends Gen Z Fashion 76

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

JANUARY 16, 2023

Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Here, let's explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 81

Gen Z Marketing Strategy Millennials User-Generated 81

Hubspot Marketing

APRIL 10, 2023

adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1. Consumers will buy products on influencer recommendations over alternatives. Additionally, 27% of social media users follow virtual influencers.

Gen Z 99

Gen Z Health Influencer Marketing Product 99

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

illumin

OCTOBER 11, 2023

Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

OCTOBER 13, 2023

It's now entirely possible for businesses to sell products and services natively within social media sites. If you sell physical products online, leveraging social commerce is a great way to drive sales and revenue to your business. But marketing is just one aspect of the buyer's journey — what about sales?

Gen Z 116

Gen Z Shipping Millennials Product 116

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 112

Gen Z Branding Millennials Transform 112

Hubspot Marketing

JANUARY 19, 2024

Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 105

Gen Z Influencer Marketing PR User-Generated 105

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025.

Gen Z 113

Gen Z Law Marketing Marketers 113

Set Up

APRIL 16, 2024

According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. There is no denying that Millennials and Gen Z have immense purchasing power. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 105

Gen Z User-Generated Education Food 105

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). They see these platforms as search engines, so why can’t SEOs? Dig deeper.

Gen Z 121

Gen Z Transform Millennials SEO 121

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. Up to 60% of audiences agree that they are open to watching content from creators that use AI to generate their content, according to the YouTube Culture and Trends Report 2023. Now, how did Think with Google package this insight?

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

Gen Z 108

Gen Z 2023 Trends User-Generated Social Media Marketing 108

Hubspot Marketing

AUGUST 9, 2023

Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. The app has been investing in AR technology for the past few years to align with Gen Z shopping habits allowing users to virtually try-on products before purchasing them.

Gen Z 90

Gen Z Product Marketing Marketers 90

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 122

SEO User-Generated Gen Z Analytics 122

TechWyse

MARCH 28, 2023

Encourage users to add tags and share product content, leverage the power of Influencers, actively answer potential consumer questions, engage in two-way communication, and increase the number of fans and the degree of fan stickiness from small communities to large communities. Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

Gen Z 112

Gen Z Transform Retail Entertainment 112

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 121

User-Generated Retail Non-Profit Advertising 121

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 86

Product Branding Gen Z Health 86

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. trillion USD in 2023.

eCommerce 91

eCommerce Gen Z B2C Shoppers 91

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Customers are up to 70% more likely to buy your product when you use retargeting. search for products and brands.

Gen Z 93

Gen Z User-Generated eCommerce Finance 93

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 106

Entertainment Gen Z Education Food 106

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. This 2023 study from Edison Research shows the remarkable growth of this platform among young people: If you’re viewing this on a mobile device, the chart might be hard to see.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Hubspot Marketing

MAY 8, 2023

To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs. For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated.

Gen Z 121

Gen Z Millennials Marketing Marketers 121

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Users could create profiles, make friends, and send messages.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122