Martech

JUNE 12, 2023

Knapton introduces an intriguing concept — the “innovator’s dilemma of functioning technology.” ” His proposition provides a valuable framework to understand the challenges businesses face in managing their martech stacks amid constant technological evolution. Are you getting the most from your stack?

Transform 84

Transform New Technology Health Management 84

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. How Customers.ai

Transform 118

Transform Outbound Marketing CRM B2C 118

Search Engine Land

MARCH 20, 2024

While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. A new BrightEdge generative AI capability I’ve also started using BrightEdge’s Copilot for Content Advisor, launched on Dec.

User-Generated 120

User-Generated Transform SEO New Technology 120

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. That's right.

Transform 77

Transform Millennials Non-Profit Place 77

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. Most martech products are actually striving to reduce — or at least help manage – this complexity. That can’t be good. But especially in marketing.

Transform 125

Transform Law CMO New Technology 125

Sprout Social

FEBRUARY 8, 2023

Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. has the potential to help transform medicine.

Manufacturing 86

Manufacturing Transform Entertainment Law 86

Sprout Social

AUGUST 21, 2023

According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years. Our report also found 98% of business leaders agree that companies need to better understand the potential of AI and machine learning (ML) technology for long-term success.

Marketing 89

Marketing Marketers User-Generated Education 89

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. Telecommunications and E-payments.

Health 202

Health Non-Profit Food Energy 202

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. The next Google, Facebook, TikTok, etc. But fret not! Can you visualize them?

User-Generated 76

User-Generated Marketing Marketers Transform 76

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

Transform 52

Transform Customer Journey New Technology Management 52

Sprout Social

JANUARY 19, 2023

According to our survey, both marketers (72%) and consumers (60%) expect brands to continue combining real-life and digital experiences in 2023 (i.e., Immersive experiences supported by haptic technology transfers touch from the virtual world to the user in real life. NFT giveaways, in-experience currencies, etc.).

Branding 115

Branding Real Estate User-Generated Communications 115

Duct Tape Marketing

DECEMBER 6, 2023

11:55] How do you apply ‘Momentum Management’ in the world of business ? [18:05] 18:05] What advice do you have for scaling in a world where technology seems to affect everything ? [21:16] Sign up for a 15% discount on annual plans until Dec 31, 2023. Now, this offer is limited to new active campaign customers only.

Transform 82

Transform Price Place Inbound Marketing 82

Martech

JUNE 12, 2023

Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Shouldn’t we get our enterprise act together before we select any new technology?

Transform 121

Transform eCommerce Energy CRM 121

Unbounce

JUNE 6, 2023

Um, speaking on behalf of someone who runs a, a bit of an in-house creative agency here at Unbounce, always looking for opportunities to adopt some of these new technologies and tools to augment our processes, get better results at the end of it as well. I am the Content Marketing Manager here at Unbounce.

Marketing 126

Marketing Marketers Entertainment Transform 126

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. The common thread between these successful case studies isn’t a brand new marketing strategy or even an in-house multichannel marketing team. Why should Customer Relationship Managers care about CDPs?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. More from the MarTech Conference >> Change management. “I COVID-19 has only sped up this marketing transformation.

Transform 121

Transform Customer User-Generated Advertising 121

Search Engine Land

OCTOBER 19, 2023

The advancements in natural language processing (NLP) that started with improving search have given us Transformer-based large language models ( LLMs ). All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks.

Transform 145

Transform User-Generated SEO B2C 145

Martech

SEPTEMBER 15, 2021

He cited an IDC Technologies prediction that there could be over 500 million digital apps and services deployed using cloud native approaches by 2023. But as data continues to grow, the applications to manage and activate it are growing even faster. Watch the full keynote here (free registration required).

Transform 112

Transform New Technology Customer Management 112

Marketing Insider Group

DECEMBER 20, 2022

Momentum ITSMA has a great framework for Thought Leadership program management. Tata Communications (Gold award): An innovative “Leading in a Digital-First World Global Thought Leadership Campaign” emerged during the global pandemic, recognizing that organizations were in a wide variance of readiness as digital transformation accelerated.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising 52

Advertising Advertisers Retail Shoppers 52