Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
Hubspot Marketing
NOVEMBER 18, 2024
According to a 2024 Statista survey : 22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. Thankfully not.
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