Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. Kimberley Gardiner, CMO of Tractor Supply, showed how she is emphasizing employee-generated content to create human connections with customers. We’ll also be back at the lodge in Tennessee in 2024! Learn more about the Uprising in Ireland.

Gen Z 130

Gen Z Marketing Marketers CMO 130

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase. Help me feel included in the shopping experience.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Set Up

JANUARY 8, 2024

As privacy is a big focus in 2024, Meta must communicate this new feature clearly. New + Noteworthy 2024 Will Kickstart CMO Turnover With the rise of AI, 2024 will set the stage for CMO turnover and require higher expectations and pressure on them. If you don’t opt out, this data will be used for ads.

Gen Z 52

Gen Z CMO Law Communications 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Businesses Grow

DECEMBER 16, 2024

I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Ive always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a businessor sink it. I host a community called RISE that’s dedicated to the future of marketing. Yes, it works.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Sprout Social

DECEMBER 19, 2024

As Nathan Jun Poekert, CMO of General Idea and executive consultant, pointed out in our recent Navigating Social Media Management in an Election Year webinar, Unless you can directly address the source of the problem, it doesnt benefit your brand to put out a statement. The rest of the time, they should focus on what they can control.

Gen Z 79

Gen Z Communications Millennials Promotion 79

Hubspot Marketing

MAY 5, 2025

And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. For instance, Salesforces 2024 State of Marketing Report found that 68% of marketing leaders say generative AI is critical to their overall social strategy.

Price 85

Price PR Gen Z User-Generated 85

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z.

SEO 106

SEO PR User-Generated Shoppers 106

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Martech

JANUARY 19, 2025

If TikTok disappears, Gen Z wont stop searching theyll simply look elsewhere. Anthony Poliseno, CMO of Magnolia, is keeping an eye on new platforms that could replace TikTok. Decentralized creator cooperatives? Mixed reality social platforms? Chris Brownlee, VP of Product at Yext, also discussed how apps give way to new apps.

Gen Z 96

Gen Z Law CMO Marketing 96